Auto Rental News
MenuMENU
SearchSEARCH

Enterprise Extends Plus Your Points Promotion

Enterprise is launching its annual Plus Your Points promotion nearly a month earlier than in 2016 and it will run through the end of January 2018, offering loyalty members more than 40 extra days to earn bonus points.

by Staff
September 19, 2017
Enterprise Extends Plus Your Points Promotion

Enterprise is extending its Plus Your Points promotion for loyalty members. Logo courtesy of Enterprise Holdings.

2 min to read


Enterprise is extending its Plus Your Points promotion for loyalty members. Logo courtesy of Enterprise Holdings.

Enterprise is launching its annual Plus Your Points promotion nearly a month earlier than in 2016. Additionally, the program will run through the end of January 2018, offering members more than 40 extra days to earn bonus points.

The Plus Your Points promotion enables Enterprise Plus loyalty members to earn double points on qualifying rentals, as well as bonus points for a variety of rental-related items. For example, participants can earn points by sharing news about the promotion on Twitter, opting to receive Enterprise emails, and downloading Enterprise’s mobile app.

Ad Loading...

Points earned during the Plus Your Points promotion are redeemable for free rental days in any available vehicle at thousands of participating Enterprise locations worldwide. Free rental day covers base rate (time and mileage) only, according to the company.

And the points don’t expire as long as the member completes one qualifying Enterprise rental during every three-year period.

“Extending the Plus Your Points promotion this year will give our customers even more time to rack up points they can redeem for free rental days — days they can use to hit the road in pursuit of their passions,” said Lee Broughton, vice president, Enterprise North American Brand Marketing. “It’s a thrill for us to reward our customers whenever we can, and we look forward to hearing about the journeys they will take with their bonus points.”


More Rental Operations

Sixt H1 financial results
Rental Operationsby StaffAugust 14, 2026

Sixt Revenue Tops $2.4 Billion in First Half of 2026

Sixt’s first-half revenue surpassed $2.4 billion for the first time as demand outpaced fleet growth, lifting utilization and earnings despite weaker consumer sentiment in North America.

Read More →
Bobby Klyce in memoriam image
Rental Operationsby Chris BrownAugust 13, 2026

In Memoriam: Bobby Klyce, Avis Licensee Legend

The longtime Birmingham Avis operator and 2018 Auto Rental News Impact Award recipient was remembered as an advocate for independent licensees and the broader car rental industry.

Read More →
Vibe coding webinar promo image
Rental Operationsby StaffAugust 12, 2026

How to Build Custom Fleet Tools With AI and Vibe Coding [Webinar]

A new Automotive Fleet webinar explores how fleet managers are using AI and vibe coding to automate routine work and create simple operational tools without traditional programming skills.

Read More →
Ad Loading...
Globe image with Text: GBTA Business Travel Forecast

Car Rental Rates Forecast to Rise 3.6% in 2026 Before Easing in 2027

Car rental rates are projected to rise less than airfares and hotel rates in 2026, then become the only major travel category forecast to decline in 2027, according to projections from GBTA and ALTOUR.

Read More →
Car rental sign with financial graph in background
Rental Operationsby Chris BrownAugust 2, 2026

Avis Cuts Fleet as Summer Demand Trails Expectations

Avis Budget Group increased second-quarter earnings despite lower Americas revenue and softer-than-expected summer demand. The company also expanded Avis First and advanced its autonomous fleet operations with Waymo.

Read More →
car rental booking engine on computer screen with text: Bookings aren't the whole story
Rental OperationsAugust 1, 2026

Why Bookings Are Only the Start of the Rental Day

A reservation captures demand. The operating test is whether the business can keep the customer, vehicle, commercial terms, and next action aligned until the rental is closed.

Read More →
Ad Loading...
Rental Operationsby Chris BrownJuly 31, 2026

This Is the Oldest Car Rental Advertisement You’ll Ever See

This ad for Saunders Drive it Yourself, believed to be the first car rental company in the U.S., was found in an Omaha phone book from 1926.

Read More →
A counter agent chats with a customer over a rental counter
Rental OperationsJuly 21, 2026

The Desk Upsell Is Costing Operators More Than it Earns

Counter upsells generate revenue, but they can also slow transactions, erode trust, and cost repeat business. Fully inclusive pricing may offer operators a better path to long-term value.

Read More →
U-Save Mauritius team

U-Save Expands Indian Ocean Presence with New Master Franchise for Mauritius

The franchise has been acquired by Mauritian travel entrepreneur Umarfarooq Omarjee, an established figure in the island's tourism and mobility sector.

Read More →
Ad Loading...
Back view of a remote driver in front of a screen delivering a car to a location.

Global Carsharing Fleet Projected to Reach 768,000 Vehicles By 2030

A new Berg Insight forecast outlines several business models driving the projected growth in public carsharing worldwide through 2029.

Read More →
Ad Loading...