Enterprise Feels Impact of Katrina, Enters the Relief Effort
ST. LOUIS, Mo. – Enterprise Rent-A-Car earlier this month announced its initiative to aid its employees, customers, emergency personnel and others involved in the aftermath of Hurricane Katrina.

This Enterprise location in Gulf Port, Miss., was demolished by Hurricane Katrina.
ST. LOUIS, Mo. – Enterprise Rent-A-Car earlier this month announced its initiative to aid its employees, customers, emergency personnel and others involved in the aftermath of Hurricane Katrina.
"The destruction caused by Hurricane Katrina is simply unprecedented," said Andy Taylor, chairman and CEO of Enterprise. "We are committed to help the many Enterprise employees who are being affected by this disaster, as well as the overall relief effort mounted to stabilize and rebuild the areas damaged by the storm."
Of its 70 New Orleans-area branches, Enterprise estimates that 20 to 30, as well as seven other Gulf Coast locations, have been damaged or destroyed, costing the company tens of millions of dollars in property and vehicle damage.
Ten locations have reopened, and five mobile units are being set up to assist customers temporarily and organize operations.
The displaced one-way rentals scattered across the Southeast after the storm are being dealt with on an individual basis.
To join the relief effort, Enterprise donated $1 million to the American Red Cross.
In addition, the company has shipped 15,000 vehicles to nearby branches to assist aid workers and stranded residents and travelers. Enterprise plans on maintaining pay and benefits for its employees left out of work because of the hurricane.
Some employees in surrounding areas have opened their homes to co-workers in need of shelter. However, three Enterprise employees are still unaccounted for.
"This is a tragedy of historic proportions," Taylor said. "We will continue to do everything we can do as a company and as individuals to help. I particularly want to thank those employees who have worked tirelessly to help others around them while facing their own personal issues caused by this storm."
More Rental Operations

Rental Car Fleet Sales Show Mid-Year Strength
June gains ensured rental fleets closed out the first half of 2026 in positive territory.
Read More →
Surprice Mobility Opens Corporate Rental Station at Milan Malpensa Airport
The Milan opening is part of Surprice Mobility's broader strategy to expand its corporate operations while increasing the use of technology across its network.
Read More →
Brazilian Executive MBA Targets Growing Domestic Rental Car Industry
Rental car companies face a unique combination of challenges that are rarely addressed in traditional programs.
Read More →
Green Motion Expands Into Japan With Master Franchise Agreement
Japan's tourism industry, business travel market, and demand for vehicle rental services are reasons the country represents an important market for the company.
Read More →
ACRA Carrying Fuller Industry Load As AI and EVs Lurk In Future
The leading car rental professional business group details an active legislative, regulatory, and macro-trends agenda affecting car rental operators.
Read More →
World Cup Travel Data Shows Longer Car Rentals and More One-Ways
A recent analysis of FIFA bookings found varied demand patterns that influenced rental car pricing.
Read More →
A Leveling Force: AI Morphs Into A Rental Car Profit-Seeker
Revenue managers can’t match the emerging AI tools gobbling lots of data that could counter the competitive race to the rate bottom.
Read More →Stop Losing Money On Rental Tolls
Regardless of your rental fleet size and structure, fleet managers, executives, and owners can gain valuable insights into an often-overlooked area of fleet operations.
Read More →
Rethink The Future To Avert A Race To The Bottom
Rental car operators heard a sobering industry message and a stern challenge at the close of the International Car Rental Show.
Read More →
DriveItAway, Free2move Plan Shared Fleet Program for Independent Rental Fleet Operators
Vehicles would be placed with participating rental operations to support car renter demand and provide additional fleet capacity.
Read More →
