Enterprise Feels Impact of Katrina, Enters the Relief Effort
ST. LOUIS, Mo. – Enterprise Rent-A-Car earlier this month announced its initiative to aid its employees, customers, emergency personnel and others involved in the aftermath of Hurricane Katrina.

This Enterprise location in Gulf Port, Miss., was demolished by Hurricane Katrina.
ST. LOUIS, Mo. – Enterprise Rent-A-Car earlier this month announced its initiative to aid its employees, customers, emergency personnel and others involved in the aftermath of Hurricane Katrina.
"The destruction caused by Hurricane Katrina is simply unprecedented," said Andy Taylor, chairman and CEO of Enterprise. "We are committed to help the many Enterprise employees who are being affected by this disaster, as well as the overall relief effort mounted to stabilize and rebuild the areas damaged by the storm."
Of its 70 New Orleans-area branches, Enterprise estimates that 20 to 30, as well as seven other Gulf Coast locations, have been damaged or destroyed, costing the company tens of millions of dollars in property and vehicle damage.
Ten locations have reopened, and five mobile units are being set up to assist customers temporarily and organize operations.
The displaced one-way rentals scattered across the Southeast after the storm are being dealt with on an individual basis.
To join the relief effort, Enterprise donated $1 million to the American Red Cross.
In addition, the company has shipped 15,000 vehicles to nearby branches to assist aid workers and stranded residents and travelers. Enterprise plans on maintaining pay and benefits for its employees left out of work because of the hurricane.
Some employees in surrounding areas have opened their homes to co-workers in need of shelter. However, three Enterprise employees are still unaccounted for.
"This is a tragedy of historic proportions," Taylor said. "We will continue to do everything we can do as a company and as individuals to help. I particularly want to thank those employees who have worked tirelessly to help others around them while facing their own personal issues caused by this storm."
More Rental Operations

U.S. Business Travel Car Rental Rates Forecast to Rise Up to 2%
Improved fleet supply should limit pricing gains in 2026-27, while insurance, repair costs, and softer residual values continue to pressure rental operations, according to Amex GBT.
Read More →
Sixt Revenue Tops $2.4 Billion in First Half of 2026
Sixt’s first-half revenue surpassed $2.4 billion for the first time as demand outpaced fleet growth, lifting utilization and earnings despite weaker consumer sentiment in North America.
Read More →
In Memoriam: Bobby Klyce, Avis Licensee Legend
The longtime Birmingham Avis operator and 2018 Auto Rental News Impact Award recipient was remembered as an advocate for independent licensees and the broader car rental industry.
Read More →How to Build Custom Fleet Tools With AI and Vibe Coding [Webinar]
A new Automotive Fleet webinar explores how fleet managers are using AI and vibe coding to automate routine work and create simple operational tools without traditional programming skills.
Read More →
Car Rental Rates Forecast to Rise 3.6% in 2026 Before Easing in 2027
Car rental rates are projected to rise less than airfares and hotel rates in 2026, then become the only major travel category forecast to decline in 2027, according to projections from GBTA and ALTOUR.
Read More →
Avis Cuts Fleet as Summer Demand Trails Expectations
Avis Budget Group increased second-quarter earnings despite lower Americas revenue and softer-than-expected summer demand. The company also expanded Avis First and advanced its autonomous fleet operations with Waymo.
Read More →
Why Bookings Are Only the Start of the Rental Day
A reservation captures demand. The operating test is whether the business can keep the customer, vehicle, commercial terms, and next action aligned until the rental is closed.
Read More →
This Is the Oldest Car Rental Advertisement You’ll Ever See
This ad for Saunders Drive it Yourself, believed to be the first car rental company in the U.S., was found in an Omaha phone book from 1926.
Read More →
The Desk Upsell Is Costing Operators More Than it Earns
Counter upsells generate revenue, but they can also slow transactions, erode trust, and cost repeat business. Fully inclusive pricing may offer operators a better path to long-term value.
Read More →
U-Save Expands Indian Ocean Presence with New Master Franchise for Mauritius
The franchise has been acquired by Mauritian travel entrepreneur Umarfarooq Omarjee, an established figure in the island's tourism and mobility sector.
Read More →
