Enterprise First in Customer Satisfaction
According to the Market Metrix Hospitality Index for the second quarter of 2007, National Car Rental and Payless Car Rental have showed the biggest improvement this year while Alamo has dropped sharply compared to 2006.
Market Metrix, LLC, a provider of customer and employee feedback and performance tools for the hospitality industry, recently announced results of the Market Metrix Hospitality Index (MMHI) for the second quarter of 2007. Walt Disney World Resorts, Midwest Airlines and Enterprise Rent-a-Car ranked number one in hotel, airline and rental car industry customer satisfaction, respectively.
The Car Rental segment was unchanged, but brand scores are very tightly bunched, unlike the airline and hotel industries. National Car Rental and Payless Car Rental have showed the biggest improvement this year while Alamo has dropped sharply compared to 2006.
Segment winners include:
Hotels:
Luxury: Ritz-Carlton 88.2
Upper Upscale: Walt Disney World Resorts 90.2
Upscale: Homewood Suites 89.4
Midscale w/ F&B: Holiday Inn SunSpree 83.8
Midscale w/o F&B: Drury Inns 86.6
Economy: Jameson Inns 84.8
Casinos:
Upscale Casino: Wynn Las Vegas 89.3
Casino: Borgata Casino 89.3
Web Sites:
Hotel Brand Web Site: SpringHill Suites 93.0
Hotel Travel Web Site: Priceline 75.4
Airline: Midwest Airlines 85.4
Car Rental: Enterprise 83.5
Timeshare: Disney Vacation Club 89.5
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