Enterprise Holdings Ends Partnership with Orbitz
Enterprise Holdings announced it will end its contract with Orbitz.com and its sister site CheapTickets.com after the two companies failed to find mutually agreeable terms during negotiation talks.
Enterprise Holdings, which owns and operates its fleet of rental cars under the Alamo Rent A Car, National Car Rental, and Enterprise Rent-A-Car brands, today announced it will end its partnership with Orbitz.com and its sister site CheapTickets.com, effective April 1.
"We are ending our negotiations with Orbitz following their decision to de-list National and Alamo," according to Pam Nicholson, president and COO of Enterprise Holdings. Nicholson also listed high commission rates from Orbitz as another important factor in the decision to end the partnership.
In a statement from Orbitz, the company said that it wasunable to find mutually agreeable terms for continued promotion of Enterprise brands on Orbitz.com and CheapTickets.com after the previous contract with Enterprise Holdings had expired.
"Orbitz has replaced Enterprise Holdings with other suppliers that better serve the needs of our customers," according to Orbitz' statement. "Moving forward, we will continue to give customers choice among a robust selection of car rental options - including Hertz, Avis, Budget, Dollar, Thrifty, Advantage and other leading suppliers - that will fully meet travelers' needs."
Enterprise Holdings had been in negotiations to add its flagship brand to the Orbitz site when it was informed of the company's decision to accept only Enterprise and remove National and Alamo from its listings, according to Enterprise Holdings. Alamo and National have been listed on Orbitz.com since 2001 and were acquired by Enterprise Holdings in 2007.
"While we would have preferred a different outcome, effective April 1, none of Enterprise Holdings' three brands will be listed on Orbitz.com or CheapTickets.com," according to Nicholson.
More Rental Operations

Rental Car Fleet Sales Show Mid-Year Strength
June gains ensured rental fleets closed out the first half of 2026 in positive territory.
Read More →
Surprice Mobility Opens Corporate Rental Station at Milan Malpensa Airport
The Milan opening is part of Surprice Mobility's broader strategy to expand its corporate operations while increasing the use of technology across its network.
Read More →
Brazilian Executive MBA Targets Growing Domestic Rental Car Industry
Rental car companies face a unique combination of challenges that are rarely addressed in traditional programs.
Read More →
Green Motion Expands Into Japan With Master Franchise Agreement
Japan's tourism industry, business travel market, and demand for vehicle rental services are reasons the country represents an important market for the company.
Read More →
ACRA Carrying Fuller Industry Load As AI and EVs Lurk In Future
The leading car rental professional business group details an active legislative, regulatory, and macro-trends agenda affecting car rental operators.
Read More →
World Cup Travel Data Shows Longer Car Rentals and More One-Ways
A recent analysis of FIFA bookings found varied demand patterns that influenced rental car pricing.
Read More →
A Leveling Force: AI Morphs Into A Rental Car Profit-Seeker
Revenue managers can’t match the emerging AI tools gobbling lots of data that could counter the competitive race to the rate bottom.
Read More →Stop Losing Money On Rental Tolls
Regardless of your rental fleet size and structure, fleet managers, executives, and owners can gain valuable insights into an often-overlooked area of fleet operations.
Read More →
Rethink The Future To Avert A Race To The Bottom
Rental car operators heard a sobering industry message and a stern challenge at the close of the International Car Rental Show.
Read More →
DriveItAway, Free2move Plan Shared Fleet Program for Independent Rental Fleet Operators
Vehicles would be placed with participating rental operations to support car renter demand and provide additional fleet capacity.
Read More →
