Enterprise Holdings' Nicholson Details Career Path
In an interview with Investor's Business Daily, Enterprise Holdings' Pam Nicholson reveals her career path within the company that grew from $16.4 billion to $22.3 billion within her CEO tenure.

Pam Nicholson, CEO and president of Enterprise Holdings. Photo courtesy of Enterprise Holdings.
Pam Nicholson, CEO of Enterprise Holdings, has nearly doubled the company's revenue and size since becoming CEO, according to an article by Investor's Business Daily.

Pam Nicholson, CEO and president of Enterprise Holdings. Photo courtesy of Enterprise Holdings.
Pam Nicholson started at Enterprise as a manager trainee in 1981 and learned the business from the ground up, the article reported. Nicholson grew the Southern California market from a 1,000-unit fleet and doubled profitability in the New York region. She returned permanently to her native St. Louis in 1999 as senior VP of North American operations and was appointed chief operating officer in 2003.
Andy Taylor, former CEO and son of founder Jack Taylor, recommended Nicholson for the CEO position in 2013.
At the time, Enterprise had just launched its first European franchise. One of Nicholson's main goals was international expansion and the company now has offices in more than 90 countries and territories.
Since becoming CEO, Enterprise Holding's revenue has increased from $16.4 billion in 2013 to $22.3 billion in 2017 (per fiscal year).
Click here to read the full profile.
More Rental Operations

Clean on Paper: Red Flags in Exotic Car Rental Verification
A suspicious $45,000 Lamborghini booking reveals the strengths and limitations of renter verification, from forged insurance documents to coverage gaps and unauthorized drivers. (Part 2 of 3)
Read More →
Turo and Tesla Take the Next Step Toward Autonomous Car Rentals
The partnership brings Tesla's Full Self-Driving (Supervised) technology into the rental experience, offering a glimpse of how increasingly automated vehicles could change car rental.
Read More →
How Rental Operators Can Navigate Personalized Pricing Rules
As regulators scrutinize the use of customer data in pricing, rental operators need to know whether they can explain why one renter pays more than another.
Read More →
Direct, Broker or Hybrid? How Travel Retailers Source Rental Cars
As travel retailers weigh direct supplier relationships against third-party distribution, rental operators need to understand how those decisions affect their business.
Read More →
How Did This Independent Rental Operator Grow to 170 Vehicles in 4 Years?
With 170 vehicles across three Kentucky locations, Joel Price relies on an overseas team to handle reservations, payments, and after-hours customer service. It's one part of an unconventional approach to growing an independent rental operation.
Read More →
What Does It Take to Succeed in B2B Rentals?
The fundamentals may be familiar to daily car rental operators, but project-based truck rentals put different demands on the fleet and the business.
Read More →
NPR Builds on International Partnerships to Grow Rental Bookings
With Ana Laborde supporting broker development, NPR Auto Group is tailoring distribution strategies, rate packages, and partnerships to grow international reservations across its three brands.
Read More →
Advantage, Sixt Place Among Top Five in Annual Satisfaction Study
While Enterprise and National retain the top spots in JD Power’s 2026 rankings, the latest customer satisfaction results suggest renters can find competitive service beyond the biggest car rental names.
Read More →
The $100,000 Insurance Trap in Exotic Car Rentals
Exotic rental agencies often rely on customers’ personal auto policies to protect six-figure vehicles. But policy language can dramatically change the coverage for vehicles over $100,000 MSRP.
Read More →
The Booking Is Confirmed, But Is Your Customer Ready to Drive?
For international renters, a confirmed reservation doesn’t always mean they’re eligible to drive. Earlier checks can help operators catch documentation and payment issues before the customer reaches the counter.
Read More →
