Enterprise Holdings' Nicholson Details Career Path
In an interview with Investor's Business Daily, Enterprise Holdings' Pam Nicholson reveals her career path within the company that grew from $16.4 billion to $22.3 billion within her CEO tenure.
Pam Nicholson, CEO and president of Enterprise Holdings. Photo courtesy of Enterprise Holdings.
Pam Nicholson, CEO of Enterprise Holdings, has nearly doubled the company's revenue and size since becoming CEO, according to an article by Investor's Business Daily.
Pam Nicholson, CEO and president of Enterprise Holdings. Photo courtesy of Enterprise Holdings.
Pam Nicholson started at Enterprise as a manager trainee in 1981 and learned the business from the ground up, the article reported. Nicholson grew the Southern California market from a 1,000-unit fleet and doubled profitability in the New York region. She returned permanently to her native St. Louis in 1999 as senior VP of North American operations and was appointed chief operating officer in 2003.
Andy Taylor, former CEO and son of founder Jack Taylor, recommended Nicholson for the CEO position in 2013.
At the time, Enterprise had just launched its first European franchise. One of Nicholson's main goals was international expansion and the company now has offices in more than 90 countries and territories.
Since becoming CEO, Enterprise Holding's revenue has increased from $16.4 billion in 2013 to $22.3 billion in 2017 (per fiscal year).
Click here to read the full profile.
More Rental Operations
Palm Beach Airport Code Change Creates Car Rental Distribution Gap
A test of rental searches under the old PBI and new DJT airport codes returned largely different sets of brands and vehicles, highlighting a potential distribution problem for rental operators.
Read More →
U-Save Continues Dominican Republic Expansion with Launch in Punta Cana
The new franchise location builds on U-Save’s existing Santo Domingo operation and will begin taking reservations for October 2026.
Read More →
When AI Books the Rental Car, Who Controls the Sale?
As AI moves from comparing rental rates to completing transactions, operators need to understand how travelers find, interpret, rank, and ultimately see their offers. (Part 2 of 2.)
Read More →
European Booked Car Rental Rates Fell 5%, Results Varied by Country
Ireland, Cyprus, and the United Kingdom saw steep declines, while booked rates rose in Poland and Hungary.
Read More →
Is It Time to Rethink Rental Categories?
As traditional economy and compact cars disappear from the market, longtime rental operator Mike DeLorenzo asks whether the industry’s familiar vehicle categories still make sense — and what operators need to rethink along with them.
Read More →
Who Owns the Rate? AI Is Creating a New Distribution Problem for Car Rental
Generative Engine Optimization asks whether AI can find a rental company, but operators also need to know whether the agent inspected enough of the market, compared equivalent offers, and presented a rate the traveler can actually book. (Part 1 of 2)
Read More →
U.S. Business Travel Car Rental Rates Forecast to Rise Up to 2%
Improved fleet supply should limit pricing gains in 2026-27, while insurance, repair costs, and softer residual values continue to pressure rental operations, according to Amex GBT.
Read More →
Sixt Revenue Tops $2.4 Billion in First Half of 2026
Sixt’s first-half revenue surpassed $2.4 billion for the first time as demand outpaced fleet growth, lifting utilization and earnings despite weaker consumer sentiment in North America.
Read More →
In Memoriam: Bobby Klyce, Avis Licensee Legend
The longtime Birmingham Avis operator and 2018 Auto Rental News Impact Award recipient was remembered as an advocate for independent licensees and the broader car rental industry.
Read More →
How to Build Custom Fleet Tools With AI and Vibe Coding [Webinar]
A new Automotive Fleet webinar explores how fleet managers are using AI and vibe coding to automate routine work and create simple operational tools without traditional programming skills.
Read More →