Enterprise Holdings Partners with Universal Lubricants to Close Car Loop
The two companies join forces to pump Enterprise vehicles’ used motor oil back into its own system.
Universal Lubricants and Enterprise Holdings have formed a business alliance that closes the car loop, promising to conserve finite natural resources and help protect the environment.
Beginning at Enterprise's airport service centers in five different states, Universal Lubricants will collect the spent motor oil of Alamo, Enterprise and National vehicles and proceed to re-refine the waste fluid, according to a press release. This process transforms the once unwanted discharge into an American Petroleum Institute (API) certified ECO ULTRA high performance motor oil.
The green motor oil will then circle back into Enterprise cars and light trucks, completing a self-sustaining cycle that will continuously repeat itself.
“We are always looking for innovative ways to better manage our business sustainably, and this program represents a great example,” said Lee Broughton, director of sustainability for Enterprise Holdings.
John Wesley, CEO of Universal Lubricants said, “Too often business ventures are seen as diametrically opposed to environmental interests. The collaboration between Universal Lubricants and Enterprise Rent-A-Car contests that very assumption, providing a shining example of the innovation and possibility that arises when a commitment to customer service fuses with formidable environmental stewardship.”
More Rental Operations

Turo to Launch Vehicle Delivery Service
Turo Delivered will let travelers search for vehicles that hosts can deliver directly to hotels, homes, airports, train stations, and other locations.
Read More →
Palm Beach Airport Code Change Creates Car Rental Distribution Gap
A test of rental searches under the old PBI and new DJT airport codes returned largely different sets of brands and vehicles, highlighting a potential distribution problem for rental operators.
Read More →
U-Save Continues Dominican Republic Expansion with Launch in Punta Cana
The new franchise location builds on U-Save’s existing Santo Domingo operation and will begin taking reservations for October 2026.
Read More →
When AI Books the Rental Car, Who Controls the Sale?
As AI moves from comparing rental rates to completing transactions, operators need to understand how travelers find, interpret, rank, and ultimately see their offers. (Part 2 of 2.)
Read More →
European Booked Car Rental Rates Fell 5%, Results Varied by Country
Ireland, Cyprus, and the United Kingdom saw steep declines, while booked rates rose in Poland and Hungary.
Read More →Is It Time to Rethink Rental Categories?
As traditional economy and compact cars disappear from the market, longtime rental operator Mike DeLorenzo asks whether the industry’s familiar vehicle categories still make sense — and what operators need to rethink along with them.
Read More →
Who Owns the Rate? AI Is Creating a New Distribution Problem for Car Rental
Generative Engine Optimization asks whether AI can find a rental company, but operators also need to know whether the agent inspected enough of the market, compared equivalent offers, and presented a rate the traveler can actually book. (Part 1 of 2)
Read More →
U.S. Business Travel Car Rental Rates Forecast to Rise Up to 2%
Improved fleet supply should limit pricing gains in 2026-27, while insurance, repair costs, and softer residual values continue to pressure rental operations, according to Amex GBT.
Read More →
Sixt Revenue Tops $2.4 Billion in First Half of 2026
Sixt’s first-half revenue surpassed $2.4 billion for the first time as demand outpaced fleet growth, lifting utilization and earnings despite weaker consumer sentiment in North America.
Read More →
In Memoriam: Bobby Klyce, Avis Licensee Legend
The longtime Birmingham Avis operator and 2018 Auto Rental News Impact Award recipient was remembered as an advocate for independent licensees and the broader car rental industry.
Read More →
