Enterprise Holdings Reaches Global Market in China
The new agreement with eHi Auto Services extends services to customers from both companies.
Enterprise Holdings signed a global affiliation agreement with China-based eHi Auto Services for a 15% stake, marking the car rental company’s entry into China. The investment will provide Enterprise representation on eHi’s board of directors.
The agreement will also give Enterprise Holdings’ customers access to eHi’s services when their business or leisure travel needs takes them to China — including the biggest cities Beijing, Shanghai, Guangzhou and Shenzhen.
Additionally, Enterprise Holdings’ portfolio of brands, including at the Los Angeles, San Francisco and Vancouver international airports initially, will be available for eHi customers.
“At eHi, we continue focusing on meeting customer needs by delivering convenience and reliable service,” said eHi CEO Ray Zhang. “We are excited that Enterprise Holdings has chosen to invest in our future growth, and this investment partnership is a further endorsement of our credibility as a leading car rental operator in China.”
eHi operated a fleet of more than 7,600 vehicles and served both individual and corporate customers from 383 locations in 48 cities across China at the end of 2011.
Currently, Enterprise Holdings operates National Car Rental, Alamo Rent A Car throughout North America and its flagship brand, Enterprise Rent-A-Car, expands to the UK, Germany and Ireland
“We are excited to invest and partner with a market leader in China like eHi,” said Enterprise Holdings Vice President and Chief Strategy Officer Greg Stubblefield. “Under this agreement, not only are our customers assured of a high level of service when traveling in China, but eHi’s customers also will be introduced to our award-winning and friendly service globally.”
More Rental Operations

Sixt Revenue Tops $2.4 Billion in First Half of 2026
Sixt’s first-half revenue surpassed $2.4 billion for the first time as demand outpaced fleet growth, lifting utilization and earnings despite weaker consumer sentiment in North America.
Read More →
In Memoriam: Bobby Klyce, Avis Licensee Legend
The longtime Birmingham Avis operator and 2018 Auto Rental News Impact Award recipient was remembered as an advocate for independent licensees and the broader car rental industry.
Read More →How to Build Custom Fleet Tools With AI and Vibe Coding [Webinar]
A new Automotive Fleet webinar explores how fleet managers are using AI and vibe coding to automate routine work and create simple operational tools without traditional programming skills.
Read More →
Car Rental Rates Forecast to Rise 3.6% in 2026 Before Easing in 2027
Car rental rates are projected to rise less than airfares and hotel rates in 2026, then become the only major travel category forecast to decline in 2027, according to projections from GBTA and ALTOUR.
Read More →
Avis Cuts Fleet as Summer Demand Trails Expectations
Avis Budget Group increased second-quarter earnings despite lower Americas revenue and softer-than-expected summer demand. The company also expanded Avis First and advanced its autonomous fleet operations with Waymo.
Read More →
Why Bookings Are Only the Start of the Rental Day
A reservation captures demand. The operating test is whether the business can keep the customer, vehicle, commercial terms, and next action aligned until the rental is closed.
Read More →
This Is the Oldest Car Rental Advertisement You’ll Ever See
This ad for Saunders Drive it Yourself, believed to be the first car rental company in the U.S., was found in an Omaha phone book from 1926.
Read More →
The Desk Upsell Is Costing Operators More Than it Earns
Counter upsells generate revenue, but they can also slow transactions, erode trust, and cost repeat business. Fully inclusive pricing may offer operators a better path to long-term value.
Read More →
U-Save Expands Indian Ocean Presence with New Master Franchise for Mauritius
The franchise has been acquired by Mauritian travel entrepreneur Umarfarooq Omarjee, an established figure in the island's tourism and mobility sector.
Read More →
Global Carsharing Fleet Projected to Reach 768,000 Vehicles By 2030
A new Berg Insight forecast outlines several business models driving the projected growth in public carsharing worldwide through 2029.
Read More →
