Auto Rental News
MenuMENU
SearchSEARCH

Enterprise Mobility Adds Thailand to Growing Asia-Pacific Presence

Thai Rent a Car will operate the Enterprise Rent-A-Car, National Car Rental, and Alamo brands.

Enterprise Mobility Adds Thailand to Growing Asia-Pacific Presence

(L to R): Komsit Sangmanee, COO, Thai Rent a Car; Theerakup Thammaneewong, executive director, Thai Rent a Car; Marco Beltgens, assistant vice president, Enterprise Mobility; and Dona Truong, regional rental manager, Enterprise Mobility.

Photo: Enterprise Mobility

2 min to read


Three of the world’s top car rental brands are coming to Thailand.

Enterprise Mobility announced Feb. 15 an agreement with Thai Rent a Car to add new franchise locations featuring car rental options from Enterprise Rent-A-Car, National Car Rental, and Alamo.

Ad Loading...

Branches featuring the brands are scheduled to open in Thailand in July 2024 at nine locations throughout the country, including outlets at every major international airport. Founded in 1978, Thai Rent a Car has a well-established presence in Thailand as the country’s first-ever rental car company.

“Thai Rent a Car has been a top player in the car rental industry in Thailand for more than 45 years,” said Marco Beltgens, assistant vice president of global franchising ifor Asia Pacific at Enterprise Mobility, in a news release. “As one of the premier tourism destinations in the world, Thailand has been a key target for our growth plan in the Asia-Pacific region.”

Thai Rent a Car, which started with just 30 vehicles in 1978, has grown to be one of the largest car rental providers in the country with a fleet of more than 8,000 vehicles. Featuring short- and long-term options, the company also offers chauffeur-driven luxury car services.

In the Asia-Pacific region, Enterprise offers chauffeur-driven services through its partners in South Korea, Vietnam, the Philippines, and China.

Thai Rent a Car offers a range of compact cars, luxury cars, SUVs and vans available for daily, weekly, monthly or even yearly rental options. In addition to the nine branches in operation, there are plans to open three additional locations in Thailand’s top tourist destinations within 2024.

Ad Loading...

“We are eager to introduce these industry-leading car rental brands to our loyal customers in Thailand and build on the foundation we have established over the past 45-plus years,” said Sukhum Thammaneewong, president of Thai Rent a Car.

Through its franchise partners, Enterprise Mobility has seen strong international growth over the past 10 years, which includes a presence in 10 countries and territories in the Asia-Pacific region, including Japan, South Korea, Australia and New Zealand, along with nationwide car rental coverage in China, offered though its Chinese partner, eHi.

Enterprise Mobility is the world’s largest vehicle rental business, and along with its franchisees has a network of more than 9,500 neighborhood and airport rental locations in more than 90 countries and territories across the globe.

More Rental Operations

A tech collage of electronic devices against a computer chip blueprint map.
Rental OperationsMay 1, 2026

Why Car Rental Can No Longer Run On Workarounds

The shift from branch-based software to connected operations is turning rental technology into strategic infrastructure.

Read More →
A tech collage of electronic devices against a computer chip blueprint map.
Rental OperationsMay 1, 2026

Why Car Rental Can No Longer Run On Workarounds

The shift from branch-based software to connected operations is turning rental technology into strategic infrastructure.

Read More →
A black Audi SUV superimposed on a historic scene from downtown Tashkent, Uzbekistan.

Carwiz Sets Up Rental Operations In Central Asia

The global franchise operation reaches a first in its rental fleet portfolio with new service in Uzbekistan.

Read More →
Ad Loading...
A raging brushfire in the countryside.
Rental Operationsby Martin RomjueApril 30, 2026

Where Rental Fleets Must Adjust To Shifting Catastrophe Risks

West Coast disasters pose unique challenges and liabilities for rental fleet operators, who are advised to take steps tailored to their specific situations.

Read More →
ARN Industry Newsmakers thumbnail page with ARN and ICRS logos and shots of Nick DiPrima and Martin Romjue
Rental Operationsby Martin RomjueApril 27, 2026

Using AI To Find Rental Car Damage

Angry car renters are storming social media, the mainstream media, and online ratings platforms to complain about charges they claim are either unfounded or excessive.

Read More →
Photo of CEO Krešimir Dobrilović against a gray modernist crooked-tile mural display.

Carwiz Opens Car Rental Service In Panama

A Carwiz partner in Puerto Rico is taking on the Panama franchise with operations in the nation's largest airport.

Read More →
Ad Loading...
A world map with Flexways logo and new locations headline.

Flexways Opens 10 Locations Among Franchise, Affiliate Rental Networks

The integrated business model combines each operator’s local expertise with international standards to boost sales.

Read More →
Photo of a suitcase, passport, and smartphone.

Traveler Customer Satisfaction Up This Year Data Study Shows

The study looks at customer analytics to size up performance in car rentals, rideshare, airlines, lodging, and OTAs.

Read More →
A rental car between two placards showing a symbolic revenue increase from $300 to $1600.

New Consulting Company Ready To Boost Point-of-Sale Revenue

Revcuity, an outgrowth of Frontline Performance Group, aims to help clients capture more revenue moments with face-to-face customers, including in the car rental space.

Read More →
Ad Loading...
Martin Romjue stands at conference stage podium close to a dangling, glistening chandelier.
Rental Operationsby StaffApril 15, 2026

Meet The (Semi-New) ARN Editor

Martin Romjue has been editing and reporting for ARN since 2023 and fully transitioned to the role of chairman of the International Car Rental Show in 2026.

Read More →
Ad Loading...