Enterprise Rent-A-Car, National Car Rental and Alamo Rent A Car, owned by the Taylor family of St. Louis, recently announced a new customer carbon offset program.

Annually, between 20 and 25 million customers of the three car rental companies will be offered the opportunity to offset the carbon emissions generated by their rental car. By opting in during the reservation process to pay $1.25 per rental, customers can fund certified offset projects that work to remove CO from the atmosphere.

Customer offset purchases will be matched by the company dollar-for-dollar up to $1 million. Beginning in January 2008, the program will be offered at participating locations in the U.S. and Canada; it will be extended to Enterprise’s European customers in mid-2008.

TerraPass will administer the program funded by customers’ offset purchases. Customers will be able to purchase their carbon offsets while booking their reservations through call-in reservation centers or online at enterprise.com, nationalcar.com, or alamo.com.

The Taylor family owns and operates the Enterprise, National and Alamo businesses, which include a worldwide network of more than 8,000 neighborhood-based and airport car rental locations.