Enterprise Rent-A-Car recently announced that it is kicking off its special 50 percent-off weekend rental program.

“We think weekends are meant to be special. So at Enterprise, we’ve made our weekend rates special. It’s another way we pick you up,” said Steve Short, vice president of leisure business development for Enterprise Rent-A-Car.

Enterprise renters can enjoy a 50 percent discount off of standard rates when they rent Friday through Monday. The nationwide program is offered at most of Enterprise’s more than 6,000 neighborhood locations, which are located within 15 miles of 90 percent of the U.S. population. The special rate applies to economy through full-size vehicles and is available on most weekends. The program is not offered at airport locations.

“Our special weekend rates make it easy for cost-conscious motorists to enjoy the security, comfort and reliability of newer model Enterprise rental cars for the weekend, saving wear and tear and mileage on their own vehicles,” Short added.

Customers taking advantage of the 50 percent-off pricing promotion will also experience Enterprise customer service. The company has consistently been recognized as the leader in customer satisfaction in the car rental industry by Market Metrix, LLC, a provider of customer and employee feedback and performance tools for the hospitality industry.