Enterprise Opens New Branch in Colombia
Opening a new branch in the second largest airport in Columbia, Enterprise Holdings brings its three brands to customers at the Medellin International Airport.

The Medellin branch is the latest of about 100 global branch openings since the onset of the pandemic.
Photo courtesy of Enterprise Holdings.
Enterprise Holdings announced that it has opened a branch at Colombia’s Medellin International Airport, the second largest airport in the country. The branch serves customers of the company’s three brands: Enterprise Rent-A-Car, National Car Rental, and Alamo Rent A Car.
“Colombia is a premier market for Enterprise’s global growth as we continue to expand to meet the needs of business and leisure travelers alike, wherever they choose to go,” says Peter A. Smith, vice president of global franchising at Enterprise Holdings. “As International travel begins again, we are excited to serve our customers around the world and stand by our promise to provide them with a safe and convenient rental experience.”
The Medellin branch increases Enterprise’s presence in Colombia to 11 locations. It’s the latest in the company’s ongoing international expansion in Latin America and surrounding areas. Enterprise Rent-A-Car made its debut in Latin America in 2015, joining the National and Alamo brands.
Customers in Colombia can earn awards and free rental days through two loyalty programs: Enterprise Plus through the Enterprise Rent-A-Car brand and the Emerald Club through the National Car Rental brand. Enterprise Plus and Emerald Club both launched in Colombia in 2017.
More Rental Operations

Rethink The Future To Avert A Race To The Bottom
Rental car operators heard a sobering industry message and a stern challenge at the close of the International Car Rental Show.
Read More →
DriveItAway, Free2move Plan Shared Fleet Program for Independent Rental Fleet Operators
Vehicles would be placed with participating rental operations to support car renter demand and provide additional fleet capacity.
Read More →
Stellantis Recalls 1.3 Million Jeep Vehicles Worldwide Over Fire Risk
Stellantis is recalling more than 1.3 million Jeep Wrangler and Gladiator models worldwide over a fire risk linked to power steering pump wiring.
Read More →
Green Motion And U-Save Open Rental Operations In Guatemala
The brands will open their first rental car outlets in the country at La Aurora International Airport in Guatemala City.
Read More →
U.S. Business Travel Drives $623 Billion+ in Economic Impact as Spending Reaches $538 Billion
The data also underscores the industry’s strong multiplier effect across the U.S. economy, revealing that each dollar invested in business travel in 2024 generated $1.16 in GDP.
Read More →
Rental Fleet Sales Skating Just Above 2025 Levels
The U.S. economy's continued growth and positive business investment are creating a favorable environment for fleet vehicle demand.
Read More →Grow Your Rental Business Beyond Cars
Rental fleet operations are facing numerous evolving challenges and opportunities from AI technology to rate and revenue management, to customer service and business growth.
Read More →
Using AI to Create Clarity, Not Conflict, in Rental Car Damage
Rental companies still need people, policy, judgment, and thoughtful implementation, with operators remaining in control of the customer experience.
Read More →
Get Ready To Roll: No Stopping Self-Driving Rental Cars
The autonomous mobility technology revolution will move at its own pace, but sooner rather than later.
Read More →
Southwest Airlines Selects CarTrawler For Its Car Rental Booking Platform
The platform is designed to allow customers to compare and book rental vehicles more easily during the travel booking process.
Read More →
