Auto Rental News
MenuMENU
SearchSEARCH

Enterprise Operations Contribute $78M to Michigan Economy

Enterprise’s total Michigan workforce increased by more than 150 in fiscal-year 2017, with 1,830 employees at 150 locations today.

July 30, 2018
Enterprise Operations Contribute $78M to Michigan Economy

Enterprise’s total Michigan workforce increased by more than 150 in FY17, with 1,830 employees at 150 locations today. 

Photo via Good Free Photos. 

3 min to read


Enterprise Holdings contributed more than $78 million to Michigan's economy last fiscal year — the birthplace of the renowned U.S. automotive industry and largest producer of cars and trucks in the country.

Founded in 1957, Enterprise Holdings has a longstanding relationship with automakers based on a shared commitment to providing the best transportation options for the long term. As a result, Enterprise Holdings continues to operate as a significant part of the automotive value chain — regardless of whether vehicle rentals are for an hour, a day, a week, or longer. Moreover, Enterprise Holdings’ fleet introduces consumers to different brands and the latest technological advances in more than 450 makes and models, which, in turn, also helps automakers maintain, and even grow, market share.

Ad Loading...

Technology and Transportation

Since its entry into the Michigan market four years ago, Enterprise Truck Rental has grown statewide to include locations in Warren, Romulus, Wixom, and Grand Rapids. In March, the business expanded further with the opening of its newest location in Saginaw.

Enterprise Truck Rental provides an extensive inventory of commercial trucks, moving trucks, vans, and tow-capable pickups, as well as vehicle telematics.

“More and more customers in construction, highway maintenance, landscaping, and other seasonal industries are recognizing truck rental as a viable option to meet their transportation needs,” Chris Gould, vice president and general manager of Enterprise Holdings in Michigan, said in a statement. “Through our extensive array of transportation options, we are able to help businesses and personal customers alike find affordable and sustainable mobility solutions.”

In fact, the surge in Enterprise’s regional truck rental business has helped contribute to the company’s economic impact and employment opportunities throughout Michigan.

Employment

Enterprise’s total Michigan workforce increased by more than 150 in fiscal-year 17, with 1,830 employees at 150 locations today. Of that number, 145 Michiganders were hired into the renowned Enterprise Rent-A-Car Management Training Program. Enterprise employees have a chance to advance their careers quickly, thanks in large part to the thorough preparation they receive from the Management Training Program, which teaches employees everything they need to know about running a business.

Ad Loading...

Enterprise has repeatedly earned a spot on “Metropolitan Detroit’s Best and Brightest Companies to Work For” list. This honor recognizes Metropolitan Detroit’s top companies for excellence in communication, work-life balance, employee education, diversity, recognition, and retention.

Economic Impact and Corporate Responsibility

During Enterprise Holdings’ fiscal year 2017, the company’s impact on the Michigan economy was more than $78 million, including:

  • Nearly $22 million in state and local tax revenues

  • Nearly $13.5 million spent with local collision repair centers, dealerships, and vendors

  • More than $42 million in companywide purchases from local diverse suppliers

  • Nearly $650,000 raised by employees and matching Enterprise Holdings Foundation donations for the United Way for Southeastern Michigan

  • More than $288,000 in donations by the Enterprise Holdings Foundation to such local charities as Boys and Girls Club of Southeastern Michigan, Kids’ Food Basket, and On My Own of Michigan

In late 2016, Enterprise’s philanthropic arm announced a large donation aimed at fighting hunger around the globe. The program — called “Fill Your Tank” — celebrated the company’s 60th anniversary by providing $60 million to address food insecurity.

As part of the donation, each of Enterprise’s regional subsidiaries received an allotment that the local team could distribute as it saw fit. In Michigan, “Fill Your Tank” funds have been allocated to seven local food banks, all members of the Foodbank Council of Michigan: Greater Lansing Foodbank, Gleaners Foodbank, Forgotten Harvest, Food Gatherers, Foodbank of South Central Michigan, Feeding America West Michigan Foodbank, and Food Bank of Eastern Michigan.

Ad Loading...

In addition, as part of the Enterprise 50 Million Tree Pledge, the Enterprise Foundation has funded the planting of over 12 million trees since 2006. This includes more than 1.6 million trees planted in the state of Michigan, including 180,000 trees in Michigan State Forest and another 140,000 trees in the Atlanta Management Unit.


Related: Enterprise CareShare Comes to Princeton University



More Rental Operations

Richard Lowden gesturing on stage in front of a red curtain at the Gaylord Texan Resort near Dallas.
Rental Operationsby Martin RomjueJune 12, 2026

Rethink The Future To Avert A Race To The Bottom

Rental car operators heard a sobering industry message and a stern challenge at the close of the International Car Rental Show.

Read More →
John Possumato holding microphone while asking a question during a live conference session at the ICRS Show.

DriveItAway, Free2move Plan Shared Fleet Program for Independent Rental Fleet Operators

Vehicles would be placed with participating rental operations to support car renter demand and provide additional fleet capacity.

Read More →
Close-up of a Jeep Wrangler front grille and headlight with text noting Stellantis’ recall of 1.3 million Jeep vehicles worldwide over a potential fire risk tied to power steering wiring.
Fleet Acquisitionby StaffJune 10, 2026

Stellantis Recalls 1.3 Million Jeep Vehicles Worldwide Over Fire Risk

Stellantis is recalling more than 1.3 million Jeep Wrangler and Gladiator models worldwide over a fire risk linked to power steering pump wiring.

Read More →
Ad Loading...
Franchisee standing with yellow U-Save branded sign in front of the rental car outlet.

Green Motion And U-Save Open Rental Operations In Guatemala

The brands will open their first rental car outlets in the country at La Aurora International Airport in Guatemala City.

Read More →
An airplane parked at a gate next to large headline and bullet points about study highlights.

U.S. Business Travel Drives $623 Billion+ in Economic Impact as Spending Reaches $538 Billion

The data also underscores the industry’s strong multiplier effect across the U.S. economy, revealing that each dollar invested in business travel in 2024 generated $1.16 in GDP.

Read More →
Green and black bar graphs show May 2025 v. 2026 fleet vehicle sales into commercial, rental, and government fleet sectors.
Fleet Acquisitionby Martin RomjueJune 3, 2026

Rental Fleet Sales Skating Just Above 2025 Levels

The U.S. economy's continued growth and positive business investment are creating a favorable environment for fleet vehicle demand.

Read More →
Ad Loading...
Interviewer Martin Romjue and guest Ryan Kerzner on both sides of a title page with large lettering.
Rental Operationsby Martin RomjueJune 3, 2026

Grow Your Rental Business Beyond Cars

Rental fleet operations are facing numerous evolving challenges and opportunities from AI technology to rate and revenue management, to customer service and business growth.

Read More →
An AI-imaging tunnel instantly scans a car for damages at Wenn's location in Lithuania.
Rental OperationsJune 2, 2026

Using AI to Create Clarity, Not Conflict, in Rental Car Damage

Rental companies still need people, policy, judgment, and thoughtful implementation, with operators remaining in control of the customer experience.

Read More →
Close up of a high-tech vehicle console with a remote key.
Rental OperationsJune 1, 2026

Get Ready To Roll: No Stopping Self-Driving Rental Cars

The autonomous mobility technology revolution will move at its own pace, but sooner rather than later.

Read More →
Ad Loading...
Two execs hold up a sign with Southwest and CarTrawler logos

Southwest Airlines Selects CarTrawler For Its Car Rental Booking Platform

The platform is designed to allow customers to compare and book rental vehicles more easily during the travel booking process.

Read More →
Ad Loading...