Enterprise Holdings has been selected as the car rental partner for the GO-HI Mobility-as-a-Service (MaaS) project, which launched on June 21 in Scotland’s Highlands and Islands region.

Residents, local businesses, and tourists will be able to book Enterprise Rent-A-Car and Enterprise Car Club vehicles through the GO-HI app, as well as access a range of other shared transport options across the region. The app provides information on buses, trains, taxis, car hire, car clubs, bicycle hire, air travel, and ferries. 

Currently, the Highlands and Islands region includes three Enterprise Rent-A-Car branches as well as 12 on-street Enterprise Car Club vehicles available for rental by the hour or day across seven locations.

“We are delighted to be the preferred supplier of car hire and car club services for this exciting and innovative project,” said Oz Choudhri, head of MaaS at Enterprise. “Our car club vehicles and rental branches in the region will enable people to easily switch between different modes of transport. Enterprise is committed to making access to shared transport easier by working with other providers. The GO-HI project offers a blueprint for other regions and demonstrates how shared mobility can benefit rural as well as urban communities.”

“Enterprise is a key partner for this pioneering project,” said Ranald Robertson, director at HITRANS. “We are striving to improve accessibility for residents and visitors and reduce carbon emissions by encouraging a modal shift from sole occupancy cars to shared cars and public transport alternatives.

Rental and car clubs form an important part of any sustainable travel mix, and Enterprise has the network of branches and vehicles to ensure people have access to a safe, modern, and regularly sanitized car when they need one.”

“The Scottish Government sees great potential in the future of Mobility as a Service and a real opportunity for Scotland to be at the forefront of developments,” said Graeme Dey, the Scottish Minister for Transport. “That’s why in 2018, our Program for Government committed to establish the MaaS Investment Fund. By creating new partnerships between the public and private sectors to focus on collaborative solutions to complex transport problems, I’m excited to see how GO-HI transforms the travel experience for residents and visitors to the Highlands and Islands.”

In association with the Mobilleo MaaS platform, the GO-HI app is produced by HITRANS, the regional transport partnership. Project partners include Enterprise Rent-A-Car and Car Club, Bewegen, Brompton Bike Hire, Stagecoach Bus, West Coast Motors, Inverness Taxis, ScotRail, Loganair, Shotl, Skedgo, Orkney Ferries, and Northlink Ferries.