Enterprise Renews Contract with Sabre
Enterprise Holdings and Sabre Corp., a technology provider to the travel industry, have renewed a multi-year agreement to sell inventory in the Sabre global distribution system.
Enterprise Holdings and Sabre Corp. have renewed a multi-year technology agreement to market and sell pricing and inventory availability in the Sabre global distribution system.
All three of Enterprise Holdings’ brands (Enterprise Rent-A-Car, National Car Rental and Alamo Rent-A-Car) are included in the global agreement, according to Sabre.
Sabre's travel marketplace plays a role in facilitating the marketing and sale of ancillaries, airfares, hotel rooms, rental cars, rail tickets and other types of travel to more than 400,000 travel agents and thousands of corporations who use it to shop, book and manage travel, according to the company.
"As we continue to expand globally, the Sabre travel marketplace will help us reach the most travelers around the world," said Lisa Burgess, vice president for Enterprise Holdings. "Sabre has been a great technology partner and an important part of our marketing strategy."
Enterprise will also use Sabre's Car Vision data product, which provides an end-to-end strategic view of performance in Sabre's travel marketplace. Sabre's car data products provide a tool to help guide a supplier's marketing, revenue and operations decisions, says the company.
"Sabre continues to develop new ways to partner with our suppliers — helping them increase revenues and differentiate themselves using our data products," said Greg Webb, president, Sabre Travel Network. "Enterprise has been an innovative partner in the use of such new and different tools. We look forward to continuing our work together and providing even more solutions in the future."
More Rental Operations

Turo and Tesla Take the Next Step Toward Autonomous Car Rentals
The partnership brings Tesla's Full Self-Driving (Supervised) technology into the rental experience, offering a glimpse of how increasingly automated vehicles could change car rental.
Read More →
How Rental Operators Can Navigate Personalized Pricing Rules
As regulators scrutinize the use of customer data in pricing, rental operators need to know whether they can explain why one renter pays more than another.
Read More →
Direct, Broker or Hybrid? How Travel Retailers Source Rental Cars
As travel retailers weigh direct supplier relationships against third-party distribution, rental operators need to understand how those decisions affect their business.
Read More →
How Did This Independent Rental Operator Grow to 170 Vehicles in 4 Years?
With 170 vehicles across three Kentucky locations, Joel Price relies on an overseas team to handle reservations, payments, and after-hours customer service. It's one part of an unconventional approach to growing an independent rental operation.
Read More →
What Does It Take to Succeed in B2B Rentals?
The fundamentals may be familiar to daily car rental operators, but project-based truck rentals put different demands on the fleet and the business.
Read More →
NPR Builds on International Partnerships to Grow Rental Bookings
With Ana Laborde supporting broker development, NPR Auto Group is tailoring distribution strategies, rate packages, and partnerships to grow international reservations across its three brands.
Read More →
Advantage, Sixt Place Among Top Five in Annual Satisfaction Study
While Enterprise and National retain the top spots in JD Power’s 2026 rankings, the latest customer satisfaction results suggest renters can find competitive service beyond the biggest car rental names.
Read More →
The $100,000 Insurance Trap in Exotic Car Rentals
Exotic rental agencies often rely on customers’ personal auto policies to protect six-figure vehicles. But policy language can dramatically change the coverage for vehicles over $100,000 MSRP.
Read More →
The Booking Is Confirmed, But Is Your Customer Ready to Drive?
For international renters, a confirmed reservation doesn’t always mean they’re eligible to drive. Earlier checks can help operators catch documentation and payment issues before the customer reaches the counter.
Read More →
ICRS 2027 Opens Call for Papers
The International Car Rental Show seeks session proposals on the business, operational, and technology issues facing car rental operators. Submissions are due Jan. 15.
Read More →
