Auto Rental News
MenuMENU
SearchSEARCH

Enterprise Rent-A-Car Responds to Growing Demand for Hybrid Vehicles in California

Enterprise Rent-A-Car announced plans to add Saturn VUE Green Line Hybrid vehicles to its vehicle line-up for California renters in 2007. Currently one of the largest providers of alternative fu...

by Staff
January 9, 2007
2 min to read


Enterprise Rent-A-Car announced plans to add Saturn VUE Green Line Hybrid vehicles to its vehicle line-up for California renters in 2007.

Currently one of the largest providers of alternative fuel rental vehicles, Enterprise is continuing to grow its fleet by adding a variety of alternative fuel vehicles including flex fuel, hybrid and bio diesel in select markets across the United States.

Ad Loading...

The first wave of approximately 160 hybrid Saturn VUE SUVs will be delivered in the first part of 2007 to select branch locations in the Bay area as well as Los Angeles and Sacramento, with additional deliveries slated throughout next year.

"We continually look at the different fuel efficient vehicles and how to best integrate them into our fleet because these vehicles are very attractive to our customers," said Bay Area Vice President and General Manager Leonard Almalech. "The Saturn VUE Hybrids deliver 20 percent better fuel economy over the standard VUE engine, and if California renters show continued demand for alternative fuel cars we will add more to our fleet."

The introduction of the hybrid vehicles is just one of Enterprise's many environmentally-friendly initiatives. To commemorate Enterprise Rent-A-Car's 50th anniversary, the company is underwriting the planting of 50 million trees over the next 50 years at a total cost of $50 million dollars. The Enterprise Rent-A-Car 50 Million Tree Pledge partners with The National Arbor Day Foundation and the U.S. Forest Service in a long-term commitment to help restore public lands that are in need of reforestation.

California is expected to benefit in particular from the tree plantings because of the onslaught of forest fires in the state each year.

Enterprise Rent-A-Car operates more than 878,000 rental and fleet services vehicles worldwide and has annual revenues of $9.04 billion. Its California operation, with nearly 800 locations, is the company's largest region and the leader in its market. Last year, Enterprise opened more than 400 new locations, increasing its total locations to more than 7,000 in the nation. The company operates more than 900 offices in Canada, United Kingdom, Germany and Ireland. Enterprise is currently number 21 on the Forbes "500 Largest Private Companies in America" list. For more information about Enterprise, visit www.enterprise.com.

More Rental Operations

Photo of Ana Laborde and world map
Rental Operations•by Chris Brown•October 12, 2026

NPR Builds on International Partnerships to Grow Rental Bookings

With Ana Laborde supporting broker development, NPR Auto Group is tailoring distribution strategies, rate packages, and partnerships to grow international reservations across its three brands.

Read More →
Rental car agent shows woman her choice of rental car
Rental Operations•by Chris Brown•October 7, 2026

Advantage, Sixt Place Among Top Five in Annual Satisfaction Study

While Enterprise and National retain the top spots in JD Power’s 2026 rankings, the latest customer satisfaction results suggest renters can find competitive service beyond the biggest car rental names.

Read More →
an exotic car wrapped in an insurance policy
Rental Operations•October 1, 2026

The $100,000 Insurance Trap in Exotic Car Rentals

Exotic rental agencies often rely on customers’ personal auto policies to protect six-figure vehicles. But policy language can dramatically change the coverage for vehicles over $100,000 MSRP.

Read More →
Ad Loading...
globe of world and drivers license from UK
Rental Operations•September 28, 2026

The Booking Is Confirmed, But Is Your Customer Ready to Drive?

For international renters, a confirmed reservation doesn’t always mean they’re eligible to drive. Earlier checks can help operators catch documentation and payment issues before the customer reaches the counter.

Read More →
Scenes from Car Rental Shows past
Rental Operations•by Staff•September 23, 2026

ICRS 2027 Opens Call for Papers

The International Car Rental Show seeks session proposals on the business, operational, and technology issues facing car rental operators. Submissions are due Jan. 15.

Read More →
hand holding phone and Turo logo
Rental Operations•by Staff•September 21, 2026

Turo to Launch Vehicle Delivery Service

Turo Delivered will let travelers search for vehicles that hosts can deliver directly to hotels, homes, airports, train stations, and other locations.

Read More →
Ad Loading...
plane, palm trees, car rental sign
Rental Operations•by Chris Brown•September 15, 2026

Palm Beach Airport Code Change Creates Car Rental Distribution Gap

A test of rental searches under the old PBI and new DJT airport codes returned largely different sets of brands and vehicles, highlighting a potential distribution problem for rental operators.

Read More →
Team members of U-Save's new franchise
Rental Operations•by Staff•September 15, 2026

U-Save Continues Dominican Republic Expansion with Launch in Punta Cana

The new franchise location builds on U-Save’s existing Santo Domingo operation and will begin taking reservations for October 2026.

Read More →
A traveler searches for rental cars with an AI bot
Rental Operations•September 14, 2026

When AI Books the Rental Car, Who Controls the Sale?

As AI moves from comparing rental rates to completing transactions, operators need to understand how travelers find, interpret, rank, and ultimately see their offers. (Part 2 of 2.)

Read More →
Ad Loading...
map of europe and summer car rental rates
Rental Operations•September 11, 2026

European Booked Car Rental Rates Fell 5%, Results Varied by Country

Ireland, Cyprus, and the United Kingdom saw steep declines, while booked rates rose in Poland and Hungary.

Read More →
Ad Loading...