Enterprise Report Favors Renting Car for Weekend Getaway
Renting a vehicle for weekend trips may be more economically beneficial than driving your owned vehicle, according to a new report.
In a report commissioned by Enterprise Rent-A-Car and conducted by Brett Smith, co-director of manufacturing, engineering and technology for the Center for Automotive Research, renting a vehicle for a weekend getaway proved to be the most economical choice versus using an owned vehicle.
Enterprise factored in the cost of the rental fee and other added costs on average, such as excise taxes and licensing fees, in order to obtain the total cost per mile for a rental car for three days starting Friday at 4 p.m. until Monday at 8:30 a.m. The cost of optional collision damage waiver or insurance coverage was not included the cost per mile rate.
The report compared a typical rate for compact car ($9.99 per day) and full-size vehicle ($19.99 per day) with using a personal vehicle and both costs were lower. It determined that based on a 300-mile trip, it would cost $0.63 per mile to drive a personal vehicle compared to $0.51 per mile to drive a compact rental car, or $0.62 per mile to drive a full-size rental car.
The study also examined qualitative benefits, in which renters are able to drive a newer and more dependable vehicle, have roadside assistance available in case of an emergency and choose vehicles to the appropriate task.
For the full report, click here.
More Rental Operations

Palm Beach Airport Code Change Creates Car Rental Distribution Gap
A test of rental searches under the old PBI and new DJT airport codes returned largely different sets of brands and vehicles, highlighting a potential distribution problem for rental operators.
Read More →
U-Save Continues Dominican Republic Expansion with Launch in Punta Cana
The new franchise location builds on U-Save’s existing Santo Domingo operation and will begin taking reservations for October 2026.
Read More →
When AI Books the Rental Car, Who Controls the Sale?
As AI moves from comparing rental rates to completing transactions, operators need to understand how travelers find, interpret, rank, and ultimately see their offers. (Part 2 of 2.)
Read More →
European Booked Car Rental Rates Fell 5%, Results Varied by Country
Ireland, Cyprus, and the United Kingdom saw steep declines, while booked rates rose in Poland and Hungary.
Read More →Is It Time to Rethink Rental Categories?
As traditional economy and compact cars disappear from the market, longtime rental operator Mike DeLorenzo asks whether the industry’s familiar vehicle categories still make sense — and what operators need to rethink along with them.
Read More →
Who Owns the Rate? AI Is Creating a New Distribution Problem for Car Rental
Generative Engine Optimization asks whether AI can find a rental company, but operators also need to know whether the agent inspected enough of the market, compared equivalent offers, and presented a rate the traveler can actually book. (Part 1 of 2)
Read More →
U.S. Business Travel Car Rental Rates Forecast to Rise Up to 2%
Improved fleet supply should limit pricing gains in 2026-27, while insurance, repair costs, and softer residual values continue to pressure rental operations, according to Amex GBT.
Read More →
Sixt Revenue Tops $2.4 Billion in First Half of 2026
Sixt’s first-half revenue surpassed $2.4 billion for the first time as demand outpaced fleet growth, lifting utilization and earnings despite weaker consumer sentiment in North America.
Read More →
In Memoriam: Bobby Klyce, Avis Licensee Legend
The longtime Birmingham Avis operator and 2018 Auto Rental News Impact Award recipient was remembered as an advocate for independent licensees and the broader car rental industry.
Read More →How to Build Custom Fleet Tools With AI and Vibe Coding [Webinar]
A new Automotive Fleet webinar explores how fleet managers are using AI and vibe coding to automate routine work and create simple operational tools without traditional programming skills.
Read More →
