Enterprise to Pay $15 Million in Wrongful Death Lawsuit
The rental car company’s Capitola, Calif., branch was accused of negligence in handling a vehicle safety recall of a 2004 Chrysler PT Cruiser, which was involved in a fatal traffic accident of two women.
Nearly six years after the deaths of sisters Jackie and Raechel Houck in a traffic accident, an Alameda County, Calif., jury awarded their parents $15 million on June 9 in a lawsuit against Enterprise Rent A Car.
The two women died in a head-on traffic collision with an 18-wheeler on the 101 north highway near King City, Calif., on Oct. 2, 2004.
In the lawsuit, Enterprise claimed the deaths were the result of Raechel's bad or negligent driving.
However, the Houcks' defense lawyer, Larry Grassini, said the rental car company's Capitola, Calif., branch was negligent in handling a vehicle safety recall of a 2004 Chrysler PT Cruiser, which was rented to the two women.
According to the lawsuit, the branch was notified a month before that the vehicle had a safety recall. The repair, which required the replacement of a power steering hose that could leak and ignite on a catalytic converter, causing a fire under the hood, was never made.
More Rental Operations

Global Carsharing Fleet Projected to Reach 768,000 Vehicles By 2030
A new Berg Insight forecast outlines several business models driving the projected growth in public carsharing worldwide through 2029.
Read More →
Rental Car Fleet Sales Show Mid-Year Strength
June gains ensured rental fleets closed out the first half of 2026 in positive territory.
Read More →
Surprice Mobility Opens Corporate Rental Station at Milan Malpensa Airport
The Milan opening is part of Surprice Mobility's broader strategy to expand its corporate operations while increasing the use of technology across its network.
Read More →
Brazilian Executive MBA Targets Growing Domestic Rental Car Industry
Rental car companies face a unique combination of challenges that are rarely addressed in traditional programs.
Read More →
Green Motion Expands Into Japan With Master Franchise Agreement
Japan's tourism industry, business travel market, and demand for vehicle rental services are reasons the country represents an important market for the company.
Read More →
ACRA Carrying Fuller Industry Load As AI and EVs Lurk In Future
The leading car rental professional business group details an active legislative, regulatory, and macro-trends agenda affecting car rental operators.
Read More →
World Cup Travel Data Shows Longer Car Rentals and More One-Ways
A recent analysis of FIFA bookings found varied demand patterns that influenced rental car pricing.
Read More →
A Leveling Force: AI Morphs Into A Rental Car Profit-Seeker
Revenue managers can’t match the emerging AI tools gobbling lots of data that could counter the competitive race to the rate bottom.
Read More →Stop Losing Money On Rental Tolls
Regardless of your rental fleet size and structure, fleet managers, executives, and owners can gain valuable insights into an often-overlooked area of fleet operations.
Read More →
Rethink The Future To Avert A Race To The Bottom
Rental car operators heard a sobering industry message and a stern challenge at the close of the International Car Rental Show.
Read More →
