This spring, Enterprise Truck Rental, a service of Enterprise Rent-A-Car, is responding to its customers by offering tow-capable pickup trucks for personal use to renters across the U.S. and Puerto Rico.

The business has offered tow-capable pickups to commercial renters, but this is the first time consumers have the option to rent a 3/4- or 1-ton pickup truck with a hitch for easy towing of boats, campers, trailers, All-Terrain Vehicles (ATVs), and snow mobiles, according to Enterprise.

“Listening and responding to our customers is critically important to the Enterprise business model,” said Frank Thurman, corporate vice president of Enterprise Truck Rental. “We place a big emphasis on providing rental solutions that support what our customers want to accomplish — across all of our lines of business. In fact, we first decided to rent commercial trucks in 1999 based on customer demand. Then, in 2009, we started offering truck rentals for personal use because customers kept asking for that option.”

Enterprise Truck Rental’s commercial-grade fleet includes a range of trucks, cargo vans, and pickup trucks for business as well as personal use. Enterprise also sells well-maintained and low-mileage used medium-duty commercial trucks, according to the company.

Enterprise car rental and truck rental customers receive free pickup and 24-hour roadside assistance, says the company.

“Since we launched Enterprise Truck Rental in 1999, the division has been providing tailored solutions to ensure our customers receive the right model at the right rate and for the right terms,” said David Nestor, senior vice president of North American Operations for Enterprise. “That means customer service excellence is at the core of both our truck rental and car rental businesses, which only further differentiates the Enterprise brand in the competitive transportation sector.”

Enterprise Truck Rental has seen a 25% year-over-year growth and now operates in more than 260 locations in the U.S., Canada, and Puerto Rico.