Auto Rental News
MenuMENU
SearchSEARCH

Enterprise’s ROAD Forward Initiative Donates Over $7M to Non-Profits

Totaling more than $7 million in 2022, the organization is awarding its ROAD Forward grants to nearly 700 local non-profit organizations.

Enterprise’s ROAD Forward Initiative Donates Over $7M to Non-Profits

Enterprise Holdings’ ROAD Forward was launched in 2020 and focuses on Respect, Opportunity, Achievement, and Diversity (ROAD) for youth and families. 

Source: Enterprise Holdings

2 min to read


Enterprise Holdings, through the Enterprise Holdings Foundation, is awarding its ROAD Forward grants for the second year to nearly 700 local non-profit organizations. Totaling more than $7 million in 2022, the grants will be distributed across the organization’s operating groups in the United States, Canada, and Europe as part of a five-year, $55 million ROAD Forward commitment to advance social and racial equity.

The announcement advances the ROAD Forward program to allocate $35 million over five years to its 70-plus global operating teams. The grant program encourages the organization’s more than 75,000 employees to work on identifying social and racial equity issues in their communities and the local organizations best equipped to address them, according to Enterprise.

Ad Loading...

In addition to $35 million in local-market grants, the commitment includes $20 million across four non-profit organizations — The Obama Foundation’s My Brother’s Keeper Alliance, UNCF, Girls Inc., and Parents as Teachers — to support young people in underserved communities.

“At Enterprise, we feel immense responsibility to contribute to the health of the communities where we live and work,” said Carolyn Kindle Betz, president of Enterprise Holdings Foundation. “Employees are invited to nominate organizations driving meaningful impact in their hometowns. In the program’s second year, ROAD Forward’s local grants will enable nearly 700 non-profit organizations to drive progress in three key social equity areas: early childhood development, youth health and wellness, and career and college preparation.”

More Rental Operations

A tech collage of electronic devices against a computer chip blueprint map.
Rental OperationsMay 1, 2026

Why Car Rental Can No Longer Run On Workarounds

The shift from branch-based software to connected operations is turning rental technology into strategic infrastructure.

Read More →
A tech collage of electronic devices against a computer chip blueprint map.
Rental OperationsMay 1, 2026

Why Car Rental Can No Longer Run On Workarounds

The shift from branch-based software to connected operations is turning rental technology into strategic infrastructure.

Read More →
A black Audi SUV superimposed on a historic scene from downtown Tashkent, Uzbekistan.

Carwiz Sets Up Rental Operations In Central Asia

The global franchise operation reaches a first in its rental fleet portfolio with new service in Uzbekistan.

Read More →
Ad Loading...
A raging brushfire in the countryside.
Rental Operationsby Martin RomjueApril 30, 2026

Where Rental Fleets Must Adjust To Shifting Catastrophe Risks

West Coast disasters pose unique challenges and liabilities for rental fleet operators, who are advised to take steps tailored to their specific situations.

Read More →
ARN Industry Newsmakers thumbnail page with ARN and ICRS logos and shots of Nick DiPrima and Martin Romjue
Rental Operationsby Martin RomjueApril 27, 2026

Using AI To Find Rental Car Damage

Angry car renters are storming social media, the mainstream media, and online ratings platforms to complain about charges they claim are either unfounded or excessive.

Read More →
Photo of CEO Krešimir Dobrilović against a gray modernist crooked-tile mural display.

Carwiz Opens Car Rental Service In Panama

A Carwiz partner in Puerto Rico is taking on the Panama franchise with operations in the nation's largest airport.

Read More →
Ad Loading...
A world map with Flexways logo and new locations headline.

Flexways Opens 10 Locations Among Franchise, Affiliate Rental Networks

The integrated business model combines each operator’s local expertise with international standards to boost sales.

Read More →
Photo of a suitcase, passport, and smartphone.

Traveler Customer Satisfaction Up This Year Data Study Shows

The study looks at customer analytics to size up performance in car rentals, rideshare, airlines, lodging, and OTAs.

Read More →
A rental car between two placards showing a symbolic revenue increase from $300 to $1600.

New Consulting Company Ready To Boost Point-of-Sale Revenue

Revcuity, an outgrowth of Frontline Performance Group, aims to help clients capture more revenue moments with face-to-face customers, including in the car rental space.

Read More →
Ad Loading...
Martin Romjue stands at conference stage podium close to a dangling, glistening chandelier.
Rental Operationsby StaffApril 15, 2026

Meet The (Semi-New) ARN Editor

Martin Romjue has been editing and reporting for ARN since 2023 and fully transitioned to the role of chairman of the International Car Rental Show in 2026.

Read More →
Ad Loading...