Europcar and Mazda Car Rental Sign Exclusive Partnership for Japan
Europcar enters Japanese market partnering with Mazda Car Rental company with 75 co-branded locations. Development of reciprocal international business is key objective.
July 14, 2006 -- Europcar, the leading European car rental firm which is 100% owned by Eurazeo, today entered into an exclusive long-term partnership with Mazda Car Rental Corporation, one of Japan’s leading car rental companies.
As of September 1st Mazda Car Rental will feature Europcar branding in key rental locations throughout Japan. The Partnership reinforces Europcar’s already successful expansion strategy for the region including a recent Master Franchise Agreement developing more than 20 Territories in the Asia Pacific region.
At the same time Mazda Car Rental and its customers benefit from Europcar’s worldwide network and expertise, with Europcar and Mazda Car Rental jointly approaching major Japanese and international corporations and the Japanese outbound car rental market.
The mainstay of the exclusive Partnership is the serving of mutual customers with a high standard of service quality. Europcar and Mazda Car Rental are both actively increasing their international business through a variety of initiatives including dedicated teams and call centres, and this agreement confirms and reinforces these commitments.
In a statement about the Partnership, Salvatore Catania, CEO, Europcar International said:
“Partnering with Mazda Car Rental aligns Europcar with a leading and dynamic player in Japan and reinforces our existing network within the Asia-Pacific region.
This Partnership, the first of its kind for Europcar, provides considerable synergies for both parties in the corporate and leisure markets and should contribute significantly to Europcar’s aggressive and ongoing development strategy in the region.
Best practice transfer from Europe’s leading Car Rental Company to Mazda Car Rental will be a deciding factor in our new relationship for the benefit of the customer on both sides.”
Mr. Uenishi, CEO of Mazda Car Rental said: “The partnership with Europcar, the leading European car rental company, will be an epoch in our history. This tie-up can bring the improvement of service to our customer as well as the expansion of our business. I have no doubt that it will be a large step toward the realization of corporate idea, “Driving is everything!”
More Rental Operations

The Desk Upsell Is Costing Operators More Than it Earns
Counter upsells generate revenue, but they can also slow transactions, erode trust, and cost repeat business. Fully inclusive pricing may offer operators a better path to long-term value.
Read More →
U-Save Expands Indian Ocean Presence with New Master Franchise for Mauritius
The franchise has been acquired by Mauritian travel entrepreneur Umarfarooq Omarjee, an established figure in the island's tourism and mobility sector.
Read More →
Global Carsharing Fleet Projected to Reach 768,000 Vehicles By 2030
A new Berg Insight forecast outlines several business models driving the projected growth in public carsharing worldwide through 2029.
Read More →
Rental Car Fleet Sales Show Mid-Year Strength
June gains ensured rental fleets closed out the first half of 2026 in positive territory.
Read More →
Surprice Mobility Opens Corporate Rental Station at Milan Malpensa Airport
The Milan opening is part of Surprice Mobility's broader strategy to expand its corporate operations while increasing the use of technology across its network.
Read More →
Brazilian Executive MBA Targets Growing Domestic Rental Car Industry
Rental car companies face a unique combination of challenges that are rarely addressed in traditional programs.
Read More →
Green Motion Expands Into Japan With Master Franchise Agreement
Japan's tourism industry, business travel market, and demand for vehicle rental services are reasons the country represents an important market for the company.
Read More →
ACRA Carrying Fuller Industry Load As AI and EVs Lurk In Future
The leading car rental professional business group details an active legislative, regulatory, and macro-trends agenda affecting car rental operators.
Read More →
World Cup Travel Data Shows Longer Car Rentals and More One-Ways
A recent analysis of FIFA bookings found varied demand patterns that influenced rental car pricing.
Read More →
A Leveling Force: AI Morphs Into A Rental Car Profit-Seeker
Revenue managers can’t match the emerging AI tools gobbling lots of data that could counter the competitive race to the rate bottom.
Read More →
