After having successfully integrated Goldcar in less than nine months in 2018, Europcar Mobility Group is now appointing José Blanco as the new managing director for its Low Cost Business Unit. He will also be a member of the Group’s executive Committee.

Blanco succeeds Juan Carlos Azcona, Goldcar’s former CEO and managing director of the Low Cost Business Unit of the Group since Goldcar’s acquisition end of 2017. The low-cost car rental segment is one of the most dynamic in Europe, representing a size of approximately 2 billion euros. It enjoyed an historical double digit annual growth rate and it is expected to continue to grow at a similar pace, especially in leisure destinations, everywhere in Europe and overseas destinations.

Blanco was previously deputy managing director of the Low Cost Business Unit, a position he assumed early 2019. Prior to this, he was sales and marketing director for Europcar in the U.K. and before that, he held the same position in Spain.

Blanco has over 20 years of experience in leisure and tourism, managing sales and marketing areas in companies such as Portaventura Park and Resort, Grandvalira Ski and Pullmantur Cruises (Royal Caribbean Group).