Europcar Mobility Group announced the appointment of Isabel Martinez as managing director of Europcar Mobility Group France, covering the Europcar, Ubeeqo, InterRent, and Goldcar activities on the French perimeter of the Group.

Martinez’s main objective will be to deploy the group's CONNECT 2023 plan in France, which aims at responding to customers’ new mobility needs and expectations through adapted offers and services in order to fully benefit from the post Covid-19 crisis market rebound in the coming years. Martinez has spent most of her career in the automotive and mobility sectors, where she held management positions within major car makers and their leasing branches (Volkswagen, BMW, and Mercedes). She also has a background in finance and has put this expertise at the service of different transformations and cultural shifts in companies where she has worked.

Martinez joined Europcar 12 years ago as finance director, first on the Portuguese perimeter of the group, then in France. Over this period, she contributed to the business performance of the two countries and she successfully sat up and managed the group’s shared services center in Lisbon.