Background Article: Europcar Plans for U.S. Market and Mobility Landscape
Europcar Mobility Execs Ready to Pursue Strategic Plan
The global company's executive management team is ready to launch a three-pronged approach for developing business and boosting profitable growth.

Europcar Mobility Group Executive Committee (L to R): Carlos Leira, Dominique Speekenbrink, José Blanco, Alain Favey, Claire Charbit, Christian Bouzaid, Stéphane Crasnier, Sybille Van Steijn, Philip de Kerk.
Photo: Europcar Mobility Group
Europcar Mobility Group, a Paris-based global rental car and transportation company, announced April 12 that with Christian Bouzaid joining early March as chief revenue and marketing officer, the company’s renewed executive team who will lead the transformation of Europcar Mobility Group over the coming years is now complete.
The Group Executive Committee includes:
Alain Favey, CEO, Chairman of the Management Board
Philip de Klerk, CFO, member of the Management Board
José Blanco, chief sales officer
Christian Bouzaid, chief revenue and marketing officer
Claire Charbit, chief strategy and transformation officer
Stéphane Crasnier, chief operations and fleet officer
Carlos Leira, chief product and technology officer
Dominique Speekenbrink, general counsel
Sybille Van Steijn, chief human resources officer
This international team, reflecting the Group's European DNA, stands out for the mix of its skills and the variety of professional backgrounds it brings together: With experience acquired in international organizations like Air France or Disney, family businesses or car manufacturers like Volkswagen or BMW, and with a common denominator being a successful contribution to business transformations in their previous positions.
EXCEED, the new Group’s strategic framework, can now enter its deployment phase. The plan, which has been initially shared with the Group’s top 150 leadership team members in December 2023, is now structured in a five-year roadmap recently presented to the Group’s shareholding consortium composed of Volkswagen Financial Services, Attestor, and Pon.
EXCEED encompasses three pillars, on which the Group will rely to drive its growth in the coming years:
Excel: Operational excellence initiatives, at all levels, in all functions, with a strong focus on the quality of the physical and digital customer journey.
Expand: Profitable growth on high value customer segments and geographic areas, thanks to a strong sales momentum and the repositioning of the Group’s brands - with Europcar championing the Premium value proposition, and Goldcar the smart choice one.
Explore: Development of offers and services that meet customers’ new expectations and emerging societal trends, leveraging natural synergies with the Volkswagen ecosystem.
"With this unique combination of a diverse leadership team and shareholder consortium, our Group is best positioned to play an active role in shaping the future of mobility,” Favey said in a news release. “We look forward to demonstrating how we can bring tangible benefits to partners and customers, helping to change the way they move.
This year marks our 75th anniversary. What better way to celebrate this than to look to the future of mobility and lead the change?"
More Rental Operations

Rental Car Fleet Sales Show Mid-Year Strength
June gains ensured rental fleets closed out the first half of 2026 in positive territory.
Read More →
Surprice Mobility Opens Corporate Rental Station at Milan Malpensa Airport
The Milan opening is part of Surprice Mobility's broader strategy to expand its corporate operations while increasing the use of technology across its network.
Read More →
Brazilian Executive MBA Targets Growing Domestic Rental Car Industry
Rental car companies face a unique combination of challenges that are rarely addressed in traditional programs.
Read More →
Green Motion Expands Into Japan With Master Franchise Agreement
Japan's tourism industry, business travel market, and demand for vehicle rental services are reasons the country represents an important market for the company.
Read More →
ACRA Carrying Fuller Industry Load As AI and EVs Lurk In Future
The leading car rental professional business group details an active legislative, regulatory, and macro-trends agenda affecting car rental operators.
Read More →
World Cup Travel Data Shows Longer Car Rentals and More One-Ways
A recent analysis of FIFA bookings found varied demand patterns that influenced rental car pricing.
Read More →
A Leveling Force: AI Morphs Into A Rental Car Profit-Seeker
Revenue managers can’t match the emerging AI tools gobbling lots of data that could counter the competitive race to the rate bottom.
Read More →Stop Losing Money On Rental Tolls
Regardless of your rental fleet size and structure, fleet managers, executives, and owners can gain valuable insights into an often-overlooked area of fleet operations.
Read More →
Rethink The Future To Avert A Race To The Bottom
Rental car operators heard a sobering industry message and a stern challenge at the close of the International Car Rental Show.
Read More →
DriveItAway, Free2move Plan Shared Fleet Program for Independent Rental Fleet Operators
Vehicles would be placed with participating rental operations to support car renter demand and provide additional fleet capacity.
Read More →
