<I>Forbes</I> Compiles Travelers Misery Index
Highest car rental tax rate found in Seattle, lowest in Los Angeles; Houston tops Misery Index overall.
Travel has been booming this summer, despite higher gasoline, hotel and airline prices, and the hidden costs of taxes and fees that U.S. jurisdictions impose on travel-related purchases: hotel rooms, rental cars and general sales.
To calculate Travelers Misery Index, Forbes added together the following rates for a dozen popular U.S. destinations: hotel occupancy tax, general sales tax (avoiding double-counting where the sales tax is applied to hotel rooms) and the rental-car tax (again, avoiding double counting) for a car obtained on airport grounds.
Because some charges are imposed as a percentage and some as a fixed amount, Forbes assumed a one-night hotel stay at $100 (about the average daily rate, according to Smith Travel Research of Henderson, Tenn.) and a two-day car rental totaling $200, an approximation of the base rate for a luxury car in these cities.
Avis and Hertz provided car rental tax information. State departments of finance/revenue, local convention and tourism/visitors bureaus and local hotel/lodging associations provided hotel occupancy tax and sales tax figures.
More Rental Operations

Southwest Airlines Selects CarTrawler For Its Car Rental Booking Platform
The platform is designed to allow customers to compare and book rental vehicles more easily during the travel booking process.
Read More →
Cross-Pressures, Evolving Trends Drive 2026 Rental Car Industry
A combination of cautious economic behavior, shifts in the rental vehicle market, and technological influences are shaping car rental operator decisions.
Read More →
Government Affairs Executive Wins Leading Rental Car Industry Award
Robert Muhs started in the car rental industry with Avis Budget Group two years before the first International Car Rental Show.
Read More →
Green Motion Expands Its African Presence with Mozambique Launch
This new rental car outlet reflects the growing demand for reliable transportation and the emphasis on sustainable travel across the continent.
Read More →
RentalMatics, GeoInt Partner On Rental Car Speed Tracking Tech
Rental operators can now detect and act on speeding while vehicles are still on rent, thereby reducing fines, admin workload, vehicle wear, and safety risks.
Read More →
NextPass Expands Toll Payment Service to Highway In Toronto
Fleets and consumer can use a transponder-less option when traveling between Canada and the U.S.
Read More →
Zubie, PurCo Integrate Rental Damage Detection With Telematics
The combination brings actionable vehicle insights into PurCo’s PurInspect platform, improving damage detection and operational efficiency for rental fleets.
Read More →
U.S. Length Of Rental (LOR) Declines Slightly in Q1 2026
LOR related to insurance claims overall continues to trend downward, but ongoing market and economic conditions could affect future results while the industry deals with staffing and productivity challenges.
Read More →
Hertz, Uber Deepen Roles In Self-Driving And Driver-Led Fleet Services
The business arrangement connects demand with scalable fleet management services and supports a range of mobility uses.
Read More →
Why Car Rental Can No Longer Run On Workarounds
The shift from branch-based software to connected operations is turning rental technology into strategic infrastructure.
Read More →
