Auto Rental News
MenuMENU
SearchSEARCH

GBTA Reveals Business Traveler Sentiment Index

In this inaugural report by the Global Business Travel Association (GBTA), findings showed that millennials are more likely to use newer travel services like ride-sharing and social media to review travel suppliers.

by Staff
May 17, 2015
2 min to read


The Global Business Travel Association (GBTA) released its first Business Traveler Sentiment Index, which discovered business travelers' attitudes toward five components of business-related travel, including overall trip experience; travel management policies; expense tracking and management; safety; and social media experience.

When it comes to transportation, the report found that millennials are more interested than travelers of other ages in ride-share services. Additionally, they are more likely to use social media for business travel, with approximately 50% of those ages 18 to 34 saying they use it to review travel suppliers, compared with roughly 40% or less of business travelers in other age groups.

Ad Loading...

Another finding revealed that 86% of travelers said free access to Wi-Fi is one of the top items travelers believe all airlines should offer.


"The Index identifies the greatest pain points for business travelers, indicating to organizations which areas to target for improvement," said Susan Chapman-Hughes, senior vice president at American Express Global Corporate Payments. "In the area of expense management, for example, companies would be wise to invest resources into mobile apps and expense management solutions to help business travelers save time and be more productive."

The GBTA Business Traveler Sentiment Index was conducted Dec. 4-19, 2014 with business travelers within the U.S. through an online research panel. Interviewees included 826 respondents whose primary residence is located in the United States; are employed part- or full-time; and have taken four or more business trips in the past 12 months.

More Rental Operations

Rental car agent shows woman her choice of rental car
Rental Operations•by Chris Brown•October 7, 2026

Advantage, Sixt Place Among Top Five in Annual Satisfaction Study

While Enterprise and National retain the top spots in JD Power’s 2026 rankings, the latest customer satisfaction results suggest renters can find competitive service beyond the biggest car rental names.

Read More →
an exotic car wrapped in an insurance policy
Rental Operations•October 1, 2026

The $100,000 Insurance Trap in Exotic Car Rentals

Exotic rental agencies often rely on customers’ personal auto policies to protect six-figure vehicles. But policy language can dramatically change the coverage for vehicles over $100,000 MSRP.

Read More →
globe of world and drivers license from UK
Rental Operations•September 28, 2026

The Booking Is Confirmed, But Is Your Customer Ready to Drive?

For international renters, a confirmed reservation doesn’t always mean they’re eligible to drive. Earlier checks can help operators catch documentation and payment issues before the customer reaches the counter.

Read More →
Ad Loading...
Scenes from Car Rental Shows past
Rental Operations•by Staff•September 23, 2026

ICRS 2027 Opens Call for Papers

The International Car Rental Show seeks session proposals on the business, operational, and technology issues facing car rental operators. Submissions are due Jan. 15.

Read More →
hand holding phone and Turo logo
Rental Operations•by Staff•September 21, 2026

Turo to Launch Vehicle Delivery Service

Turo Delivered will let travelers search for vehicles that hosts can deliver directly to hotels, homes, airports, train stations, and other locations.

Read More →
plane, palm trees, car rental sign
Rental Operations•by Chris Brown•September 15, 2026

Palm Beach Airport Code Change Creates Car Rental Distribution Gap

A test of rental searches under the old PBI and new DJT airport codes returned largely different sets of brands and vehicles, highlighting a potential distribution problem for rental operators.

Read More →
Ad Loading...
Team members of U-Save's new franchise
Rental Operations•by Staff•September 15, 2026

U-Save Continues Dominican Republic Expansion with Launch in Punta Cana

The new franchise location builds on U-Save’s existing Santo Domingo operation and will begin taking reservations for October 2026.

Read More →
A traveler searches for rental cars with an AI bot
Rental Operations•September 14, 2026

When AI Books the Rental Car, Who Controls the Sale?

As AI moves from comparing rental rates to completing transactions, operators need to understand how travelers find, interpret, rank, and ultimately see their offers. (Part 2 of 2.)

Read More →
map of europe and summer car rental rates
Rental Operations•September 11, 2026

European Booked Car Rental Rates Fell 5%, Results Varied by Country

Ireland, Cyprus, and the United Kingdom saw steep declines, while booked rates rose in Poland and Hungary.

Read More →
Ad Loading...
thumbnail of Chris Brown and Mike DeLorenzo with title Time to Rethink Rental Categories?
Rental Operations•by Chris Brown•September 8, 2026

Is It Time to Rethink Rental Categories?

As traditional economy and compact cars disappear from the market, longtime rental operator Mike DeLorenzo asks whether the industry’s familiar vehicle categories still make sense — and what operators need to rethink along with them.

Read More →
Ad Loading...