From ICRS 2024:How to Make More Money in Car Rental
Getting Micro About Car Rental Finances
ICRS 2025: Operators will get a chance to delve into the nitty-gritty that can help your rental fleet make money and save money.

Attendees at the International Car Rental Show can learn more about the micro-level finances of rental car businesses in a session on April 16 at 9:30 a.m. at Paris Las Vegas.
Graphic: BBM / Photos: Speakers
As a seasonal business with intermittent cash flow, car rental operations must find ways to balance out their finances throughout the year to ensure a profit.
That calls for a detailed real-time look at revenue and operating costs, preferably broken out per vehicle.
Attendees at the International Car Rental Show can learn more about the micro-level finances of rental car businesses in a session on April 16 at 9:30 a.m. at Paris Las Vegas. Carlos Bazan, head of operations for the Americas for Green Motion International and U-Save International, and Jon Dill, operations director for NextCar/Priceless/Ren-A-Wreck, will lead the session.
Among key takeaway points for attendees:
Learn how to buy rental cars, when to buy them, how much to buy them for, and understand lifespans for each fleet vehicle.
Learn when a vehicle needs to be sold, the right sale price, and how much money to put back into cash flow and company profit.
Drill down to see how much an operation is making per car, the cost per car, and the best fleet structure.
With seasonality of rental fleets, what kind of expenses and people will an operation need? Is fleet size right for the market?
How to avoid overextending a fleet and make sure you are not buying too few or too many cars in each month.
The International Car Rental Show will be held April 14-16 at Paris Las Vegas and bring together the owners, operators, executives, and managers of various rental car operations for three days of networking, education, and vendor business connections. REGISTRATION HERE
More Rental Operations

Palm Beach Airport Code Change Creates Car Rental Distribution Gap
A test of rental searches under the old PBI and new DJT airport codes returned largely different sets of brands and vehicles, highlighting a potential distribution problem for rental operators.
Read More →
U-Save Continues Dominican Republic Expansion with Launch in Punta Cana
The new franchise location builds on U-Save’s existing Santo Domingo operation and will begin taking reservations for October 2026.
Read More →
When AI Books the Rental Car, Who Controls the Sale?
As AI moves from comparing rental rates to completing transactions, operators need to understand how travelers find, interpret, rank, and ultimately see their offers. (Part 2 of 2.)
Read More →
European Booked Car Rental Rates Fell 5%, Results Varied by Country
Ireland, Cyprus, and the United Kingdom saw steep declines, while booked rates rose in Poland and Hungary.
Read More →Is It Time to Rethink Rental Categories?
As traditional economy and compact cars disappear from the market, longtime rental operator Mike DeLorenzo asks whether the industry’s familiar vehicle categories still make sense — and what operators need to rethink along with them.
Read More →
Who Owns the Rate? AI Is Creating a New Distribution Problem for Car Rental
Generative Engine Optimization asks whether AI can find a rental company, but operators also need to know whether the agent inspected enough of the market, compared equivalent offers, and presented a rate the traveler can actually book. (Part 1 of 2)
Read More →
U.S. Business Travel Car Rental Rates Forecast to Rise Up to 2%
Improved fleet supply should limit pricing gains in 2026-27, while insurance, repair costs, and softer residual values continue to pressure rental operations, according to Amex GBT.
Read More →
Sixt Revenue Tops $2.4 Billion in First Half of 2026
Sixt’s first-half revenue surpassed $2.4 billion for the first time as demand outpaced fleet growth, lifting utilization and earnings despite weaker consumer sentiment in North America.
Read More →
In Memoriam: Bobby Klyce, Avis Licensee Legend
The longtime Birmingham Avis operator and 2018 Auto Rental News Impact Award recipient was remembered as an advocate for independent licensees and the broader car rental industry.
Read More →How to Build Custom Fleet Tools With AI and Vibe Coding [Webinar]
A new Automotive Fleet webinar explores how fleet managers are using AI and vibe coding to automate routine work and create simple operational tools without traditional programming skills.
Read More →
