Hartsfield-Jackson Opens New Rental Car Center
Airport opens new facility for all rental car operations and people-mover system.
Hartsfield-Jackson Atlanta International Airport started service Tuesday of its new rental car facility and ATL SkyTrain.
The new center gives customers streamlined access to all of the airport’s rental car companies and their associated operations in one convenient location: a 67.5-acre facility just west of the airport. A five-minute ride on the elevated automated people mover, the ATL SkyTrain, connects passengers with the main terminal building.
“The future has arrived. Our passengers will enjoy the speed and convenience of having all rental car operations, including customer transaction counters and vehicles, in one easily accessible location,” said Aviation General Manager Ben DeCosta.
Hartsfield-Jackson is the first airport in the country to open a rental car center and its associated people-mover system simultaneously.
“More than 2 million passengers complete rental car transactions each year at Hartsfield-Jackson, so it was imperative to develop a solution to meet the increasing needs of travelers both today and in the future,” DeCosta said.
The ATL SkyTrain also will benefit people who are attending events at the Georgia International Convention Center. The ATL SkyTrain stops there on its way from the terminal to the rental car center, making it the first in the nation to connect a major airport to a convention center.
The rental car center and ATL SkyTrain will have a positive impact on the environment as well as on customers. The ATL SkyTrain is minimizing Hartsfield-Jackson’s carbon footprint by taking more than 125 rental car company shuttle buses off the streets. Removing the buses and reducing the number of rental cars on the roadways around the terminal also will improve traffic flow at the airport.
The rental car center and ATL SkyTrain are major components of the Airport’s $6 billion-plus capital improvement program. The City of Atlanta and Hartsfield-Jackson began planning the rental car center and ATL SkyTrain in early 2000 and started construction in 2006.
More Rental Operations

Car Rental Rates Forecast to Rise 3.6% in 2026 Before Easing in 2027
Car rental rates are projected to rise less than airfares and hotel rates in 2026, then become the only major travel category forecast to decline in 2027, according to projections from GBTA and ALTOUR.
Read More →
Avis Cuts Fleet as Summer Demand Trails Expectations
Avis Budget Group increased second-quarter earnings despite lower Americas revenue and softer-than-expected summer demand. The company also expanded Avis First and advanced its autonomous fleet operations with Waymo.
Read More →
Why Bookings Are Only the Start of the Rental Day
A reservation captures demand. The operating test is whether the business can keep the customer, vehicle, commercial terms, and next action aligned until the rental is closed.
Read More →
This Is the Oldest Car Rental Advertisement You’ll Ever See
This ad for Saunders Drive it Yourself, believed to be the first car rental company in the U.S., was found in an Omaha phone book from 1926.
Read More →
The Desk Upsell Is Costing Operators More Than it Earns
Counter upsells generate revenue, but they can also slow transactions, erode trust, and cost repeat business. Fully inclusive pricing may offer operators a better path to long-term value.
Read More →
U-Save Expands Indian Ocean Presence with New Master Franchise for Mauritius
The franchise has been acquired by Mauritian travel entrepreneur Umarfarooq Omarjee, an established figure in the island's tourism and mobility sector.
Read More →
Global Carsharing Fleet Projected to Reach 768,000 Vehicles By 2030
A new Berg Insight forecast outlines several business models driving the projected growth in public carsharing worldwide through 2029.
Read More →
Rental Car Fleet Sales Show Mid-Year Strength
June gains ensured rental fleets closed out the first half of 2026 in positive territory.
Read More →
Surprice Mobility Opens Corporate Rental Station at Milan Malpensa Airport
The Milan opening is part of Surprice Mobility's broader strategy to expand its corporate operations while increasing the use of technology across its network.
Read More →
Brazilian Executive MBA Targets Growing Domestic Rental Car Industry
Rental car companies face a unique combination of challenges that are rarely addressed in traditional programs.
Read More →
