Hertz Global Holdings Inc. has announced that two new officers will be joining the company: Jodi Allen as executive vice president and chief marketing officer (CMO) and Murali Kuppuswamy as executive vice president and chief human resources officer (CHRO).

"Jodi and Murali have a wealth of experience leading Fortune 50 companies developing brands and building talent, respectively, and we're thrilled to have them on board," said Kathryn V. Marinello, president and CEO of Hertz. "Their collective best-in-class experience rounds out our leadership team and aligns with our strategic objectives of bringing customers and employees to the forefront of everything we do."

Allen will join Hertz on Oct. 2, leading global marketing efforts to re-energize the Hertz, Dollar, Thrifty, and Firefly brands, according to the company. Allen has more than 30 years of consumer experience in various leadership roles at The Procter & Gamble Co. Most recently, Allen served as vice president and general manager, North America Hair Care at Procter & Gamble where she managed a team responsible for developing portfolio strategy across six brands.

"I'm excited to join Hertz at such a pivotal time," said Allen. "I admire Hertz's strong brand recognition, high consumer awareness, and rich brand heritage and see so much potential to move the needle. I look forward to working with the talented team at Hertz and harnessing my experience at Procter & Gamble to build a first-class experience for customers." 

Kuppuswamy will start on Sept. 12 and will be focused on elevating HR practices and aligning the organization, according to Hertz. Over the course of his more than 30-year career, Kuppuswamy worked for Baker Hughes (recently acquired by General Electric) for close to six years in various senior HR leadership roles in the U.S., Europe, and Africa. He most recently served as chief human resources officer.

"Employees are a company's most precious asset and that is something that Hertz recognizes and places great emphasis on,” said Kuppuswamy. “I am looking forward to leveraging my turnaround experience to help build a culture of trust, speed, accountability, and impact at Hertz. I very much look forward to joining the team."