Hertz, Eurowings Form Global Partnership, Merge Discounts, Rewards Programs
To mark the start of the partnership, one of Eurowings' planes will soon feature Hertz branding on its exterior.

Photo via Aleem Yousaf/Wikimedia.

Photo via Aleem Yousaf/Wikimedia.
Hertz Europe Limited has signed a global partnership agreement with the European airline Eurowings, a Lufthansa subsidiary, and its frequent flyer program Boomerang Club, Hertz announced.
Hertz and Thrifty rentals are now available to Eurowings' customers from the company's website, resulting in added convenience and car rental choice worldwide.
Following the new partnership, Eurowings passengers will enjoy attractive offers and a broad choice of car rental options from Hertz and Thrifty, while accessing bespoke promotions and benefits. In addition, members of Boomerang Club will be able to earn a minimum of 500 miles on their Hertz rentals and 250 miles on their Thrifty rentals.
In addition to discounted rates and special promotions, Eurowings customers renting with Hertz will be able to access standard benefits such as online check-in, to save time at the counter; the possibility to choose the car that better suits them from a designated slot, with Ultimate Choice (only available in the U.S.); and a wide selection of extras for added peace of mind – including Hertz Connect, a portable device that provides extra connectivity, unlimited calls and fully comprehensive destination guides, among other services (available at selected European locations).
To mark the start of the partnership, one of Eurowings' planes will soon feature Hertz branding on its exterior.
More Rental Operations

Direct, Broker or Hybrid? How Travel Retailers Source Rental Cars
As travel retailers weigh direct supplier relationships against third-party distribution, rental operators need to understand how those decisions affect their business.
Read More →
How Did This Independent Rental Operator Grow to 170 Vehicles in 4 Years?
With 170 vehicles across three Kentucky locations, Joel Price relies on an overseas team to handle reservations, payments, and after-hours customer service. It's one part of an unconventional approach to growing an independent rental operation.
Read More →
What Does It Take to Succeed in B2B Rentals?
The fundamentals may be familiar to daily car rental operators, but project-based truck rentals put different demands on the fleet and the business.
Read More →
NPR Builds on International Partnerships to Grow Rental Bookings
With Ana Laborde supporting broker development, NPR Auto Group is tailoring distribution strategies, rate packages, and partnerships to grow international reservations across its three brands.
Read More →
Advantage, Sixt Place Among Top Five in Annual Satisfaction Study
While Enterprise and National retain the top spots in JD Power’s 2026 rankings, the latest customer satisfaction results suggest renters can find competitive service beyond the biggest car rental names.
Read More →
The $100,000 Insurance Trap in Exotic Car Rentals
Exotic rental agencies often rely on customers’ personal auto policies to protect six-figure vehicles. But policy language can dramatically change the coverage for vehicles over $100,000 MSRP.
Read More →
The Booking Is Confirmed, But Is Your Customer Ready to Drive?
For international renters, a confirmed reservation doesn’t always mean they’re eligible to drive. Earlier checks can help operators catch documentation and payment issues before the customer reaches the counter.
Read More →
ICRS 2027 Opens Call for Papers
The International Car Rental Show seeks session proposals on the business, operational, and technology issues facing car rental operators. Submissions are due Jan. 15.
Read More →
Turo to Launch Vehicle Delivery Service
Turo Delivered will let travelers search for vehicles that hosts can deliver directly to hotels, homes, airports, train stations, and other locations.
Read More →
Palm Beach Airport Code Change Creates Car Rental Distribution Gap
A test of rental searches under the old PBI and new DJT airport codes returned largely different sets of brands and vehicles, highlighting a potential distribution problem for rental operators.
Read More →
