Hertz Europe Limited has signed a global partnership agreement with the European airline Eurowings, a Lufthansa subsidiary, and its frequent flyer program Boomerang Club, Hertz announced.

Hertz and Thrifty rentals are now available to Eurowings' customers from the company's website, resulting in added convenience and car rental choice worldwide.

Following the new partnership, Eurowings passengers will enjoy attractive offers and a broad choice of car rental options from Hertz and Thrifty, while accessing bespoke promotions and benefits. In addition, members of Boomerang Club will be able to earn a minimum of 500 miles on their Hertz rentals and 250 miles on their Thrifty rentals.

In addition to discounted rates and special promotions, Eurowings customers renting with Hertz will be able to access standard benefits such as online check-in, to save time at the counter; the possibility to choose the car that better suits them from a designated slot, with Ultimate Choice (only available in the U.S.); and a wide selection of extras for added peace of mind – including Hertz Connect, a portable device that provides extra connectivity, unlimited calls and fully comprehensive destination guides, among other services (available at selected European locations). 

To mark the start of the partnership, one of Eurowings' planes will soon feature Hertz branding on its exterior.