Auto Rental News
MenuMENU
SearchSEARCH

Hertz Launches Dream Collection in UK

Hertz has made its Dream Collection available to rent in the U.K. from its London Marble Arch and Heathrow Airport locations.

by Staff
March 10, 2014
Hertz Launches Dream Collection in UK

Hertz is launching its Dream Collection of luxury rentals in the U.K. Photo courtesy of The Hertz Corp.

1 min to read


Hertz is launching its Dream Collection of luxury rentals in the U.K. Photo courtesy of The Hertz Corp.


The Hertz Corp. has launched its Dream Collection in the U.K. at its London Marble Arch and Heathrow Airport locations.

Currently, this collection includes a Bentley Continental GT, Bentley Flying Spur, Aston Martin DB9 and Range Rover Sport, says Hertz. A Mercedes C63 AMG, BMW X5, Mercedes SL63 AMG, Mercedes E400 AMG Coupe, Audi Q7 and Maserati Ghibli will be available to rent in the coming weeks.

Ad Loading...

“Whether you want to whisk away your loved one for a romantic weekend getaway, have a trip of a lifetime or simply experience a vehicle that would otherwise be unattainable, the Hertz Dream Collection is on hand to provide a convenient and affordable solution,” said Michel Taride, president of Hertz International Group. “Our new Dream Collection of modern design classics coupled with our VIP customer service will help our customers create lasting memories behind the wheel of some of the world´s finest cars.”

Each rental is backed by Hertz's Make and Model Guarantee, ensuring that customers drive away with the exact car they booked, says Hertz.

All vehicles will be available to rent for a minimum period of one day up to a maximum of 28 days. For more information, visit www.hertzdreamcollection.co.uk.

More Rental Operations

thumbnail of title and photo of Joel Price and Chris Brown
Rental Operations•by Chris Brown•October 20, 2026

How Did This Independent Rental Operator Grow to 170 Vehicles in 4 Years?

With 170 vehicles across three Kentucky locations, Joel Price relies on an overseas team to handle reservations, payments, and after-hours customer service. It's one part of an unconventional approach to growing an independent rental operation.

Read More →
thumbnail what does it take to succeed in b2b rentals
Rental Operations•by Chris Brown•October 12, 2026

What Does It Take to Succeed in B2B Rentals?

The fundamentals may be familiar to daily car rental operators, but project-based truck rentals put different demands on the fleet and the business.

Read More →
Photo of Ana Laborde and world map
Rental Operations•by Chris Brown•October 12, 2026

NPR Builds on International Partnerships to Grow Rental Bookings

With Ana Laborde supporting broker development, NPR Auto Group is tailoring distribution strategies, rate packages, and partnerships to grow international reservations across its three brands.

Read More →
Ad Loading...
Rental car agent shows woman her choice of rental car
Rental Operations•by Chris Brown•October 7, 2026

Advantage, Sixt Place Among Top Five in Annual Satisfaction Study

While Enterprise and National retain the top spots in JD Power’s 2026 rankings, the latest customer satisfaction results suggest renters can find competitive service beyond the biggest car rental names.

Read More →
an exotic car wrapped in an insurance policy
Rental Operations•October 1, 2026

The $100,000 Insurance Trap in Exotic Car Rentals

Exotic rental agencies often rely on customers’ personal auto policies to protect six-figure vehicles. But policy language can dramatically change the coverage for vehicles over $100,000 MSRP.

Read More →
globe of world and drivers license from UK
Rental Operations•September 28, 2026

The Booking Is Confirmed, But Is Your Customer Ready to Drive?

For international renters, a confirmed reservation doesn’t always mean they’re eligible to drive. Earlier checks can help operators catch documentation and payment issues before the customer reaches the counter.

Read More →
Ad Loading...
Scenes from Car Rental Shows past
Rental Operations•by Staff•September 23, 2026

ICRS 2027 Opens Call for Papers

The International Car Rental Show seeks session proposals on the business, operational, and technology issues facing car rental operators. Submissions are due Jan. 15.

Read More →
hand holding phone and Turo logo
Rental Operations•by Staff•September 21, 2026

Turo to Launch Vehicle Delivery Service

Turo Delivered will let travelers search for vehicles that hosts can deliver directly to hotels, homes, airports, train stations, and other locations.

Read More →
plane, palm trees, car rental sign
Rental Operations•by Chris Brown•September 15, 2026

Palm Beach Airport Code Change Creates Car Rental Distribution Gap

A test of rental searches under the old PBI and new DJT airport codes returned largely different sets of brands and vehicles, highlighting a potential distribution problem for rental operators.

Read More →
Ad Loading...
Team members of U-Save's new franchise
Rental Operations•by Staff•September 15, 2026

U-Save Continues Dominican Republic Expansion with Launch in Punta Cana

The new franchise location builds on U-Save’s existing Santo Domingo operation and will begin taking reservations for October 2026.

Read More →
Ad Loading...