The Hertz Corp. has created a vehicle-subscription service called Hertz My Car that's now available in Atlanta and Austin. It gives customers access to Hertz's fleet of sedans, crossovers, SUVs, and trucks through a monthly subscription. Hertz will offer two tiers of the program to best suit customers' preferences. 

Consumer preferences toward vehicle ownership and leasing are shifting. According to a survey by Cox Automotive, nearly 40% of those surveyed said that while access to transportation is necessary, owning a vehicle is not. For urban respondents, 57% said private vehicle ownership is not necessary to get from point A to point B.

For consumers interested in vehicle subscription, Hertz My Car provides a solution that gives customers access to a wide variety of vehicles that fit their budget and needs, and with no long-term commitments.

How Hertz My Car WorksSubscribers to Hertz My Car have the flexibility to choose from two subscription tiers. Tier One, at $999 includes full-size sedans, small SUVs and trucks, while Tier Two offers luxury sedans, regular SUVs, and large trucks for $1,399.

Customers can exchange their vehicle twice a month to another make or model within the tier so they always have the vehicle that best fits their needs. The monthly subscription covers vehicle maintenance, roadside assistance, vehicle damage, and limited liability protection.