The Hertz Corp. has named David Rowlands as general manager for Hertz UK, effective Nov. 16.

Rowlands reports directly to Rafael Girona, senior general manager Region North, Hertz International, replacing Neil Cunningham. After 19 years in the company, Cunningham has decided to pursue a new career opportunity, according to Hertz.

Rowlands is responsible for developing and driving Hertz UK's strategy and business plan as well as leading the country's vehicle rental operations. He joins Hertz as a senior business leader with operational leadership experience, according to Hertz.

Rowlands most recently served as senior vice president of global operations for Antenna International, where he was responsible for operational and performance margin improvements. Prior to this role, he served as vice president, international retail operations at Sony Pictures for four years and as international retail development director at NBC Universal Pictures International for seven years.

"We are very pleased to welcome David to Hertz; his extensive leadership and operational experience are key for his new role as the head of our U.K. business,” said Girona. “As the new general manager for Hertz UK, David will oversee the country's performance and teams, bringing a fresh perspective and significant set of skills to the role."

"I am truly honored to start leading the U.K. business of such a highly prestigious and globally recognized brand,” said Rowlands. “With our fantastic range of cars and vans to suit every customer need, our presence in the accident management industry with CCL Accident Support and our talented team, Hertz UK has a very strong proposition for leisure and business travelers alike. …”