Hertz On Demand Expanding In Boston
Four locations are being added to Boston with locations at the Northeastern University. Hertz CEO and Chairman Mark Frissora said that Hertz On Demand has doubled in size since first launching in the city.
The Hertz Corp. announced Oct. 16 the expansion of its car sharing program Hertz On Demand with four new locations at Northeastern University in Boston, Mass.
The Hertz On Demand Boston fleet includes a range of cars — from compacts and sedans to SUVs and cargo vans — available in four different parking lots around the Northeastern University campus. Rental fleet options include the Mazda6, Chevy Malibu, Nissan Altima, Nissan Sentra, Nissan NV 2500 Cargo Van, Toyota Corolla, Fiat 500 and Jeep Liberty.
"We're excited to have doubled in size since our initial launch in Boston,” said Mark P. Frissora, chairman and CEO of Hertz. “By adding Hertz On Demand at Northeastern, we're making car sharing even more convenient for students, faculty and staff looking for a low cost, low maintenance transportation option.”
Hertz On Demand vehicles will continue to be available in 11 locations in the Boston area, and beginning this month will also feature the new locations at Northeastern University, which are located at the Columbus Surface Lot, The Matthew's Arena, the North Lot and the Ryder Lot.
University faculty, staff and students, as well as local residents and visitors can sign up online and start reserving cars. Reservations include 180 miles a day, daily rates for longer trips, and no late fees or membership fees.
Hertz reports that approximately 150,000 members are now part of Hertz On Demand, which is available in six countries and on approximately 50 university campuses.
Related news: Hertz On Demand Expands to Greater Washington D.C. Areas
More Rental Operations

Sixt Revenue Tops $2.4 Billion in First Half of 2026
Sixt’s first-half revenue surpassed $2.4 billion for the first time as demand outpaced fleet growth, lifting utilization and earnings despite weaker consumer sentiment in North America.
Read More →
In Memoriam: Bobby Klyce, Avis Licensee Legend
The longtime Birmingham Avis operator and 2018 Auto Rental News Impact Award recipient was remembered as an advocate for independent licensees and the broader car rental industry.
Read More →How to Build Custom Fleet Tools With AI and Vibe Coding [Webinar]
A new Automotive Fleet webinar explores how fleet managers are using AI and vibe coding to automate routine work and create simple operational tools without traditional programming skills.
Read More →
Car Rental Rates Forecast to Rise 3.6% in 2026 Before Easing in 2027
Car rental rates are projected to rise less than airfares and hotel rates in 2026, then become the only major travel category forecast to decline in 2027, according to projections from GBTA and ALTOUR.
Read More →
Avis Cuts Fleet as Summer Demand Trails Expectations
Avis Budget Group increased second-quarter earnings despite lower Americas revenue and softer-than-expected summer demand. The company also expanded Avis First and advanced its autonomous fleet operations with Waymo.
Read More →
Why Bookings Are Only the Start of the Rental Day
A reservation captures demand. The operating test is whether the business can keep the customer, vehicle, commercial terms, and next action aligned until the rental is closed.
Read More →
This Is the Oldest Car Rental Advertisement You’ll Ever See
This ad for Saunders Drive it Yourself, believed to be the first car rental company in the U.S., was found in an Omaha phone book from 1926.
Read More →
The Desk Upsell Is Costing Operators More Than it Earns
Counter upsells generate revenue, but they can also slow transactions, erode trust, and cost repeat business. Fully inclusive pricing may offer operators a better path to long-term value.
Read More →
U-Save Expands Indian Ocean Presence with New Master Franchise for Mauritius
The franchise has been acquired by Mauritian travel entrepreneur Umarfarooq Omarjee, an established figure in the island's tourism and mobility sector.
Read More →
Global Carsharing Fleet Projected to Reach 768,000 Vehicles By 2030
A new Berg Insight forecast outlines several business models driving the projected growth in public carsharing worldwide through 2029.
Read More →
