Auto Rental News
MenuMENU
SearchSEARCH

Hertz Reports Improved 1Q Results

The car rental company's worldwide revenues reached $1.7 billion, an increase of 6.1 percent from the year-ago period. Worldwide car rental revenues for the quarter increased 10.8 percent (a 7 percent increase excluding the effects of foreign currency) to $1.4 billion.

by Staff
April 29, 2010
2 min to read


Hertz Global Holdings Inc. reported first quarter 2010 worldwide revenues of $1.7 billion, an increase of 6.1 percent year-over-year (a 2.3 percent increase excluding the effects of foreign currency).

Worldwide car rental revenues for the quarter increased 10.8 percent (a 7 percent increase excluding the effects of foreign currency) to $1.4 billion. Revenues from worldwide equipment rental for the first quarter were $237.0 million, down 15.2 percent (a 19.1 percent decrease excluding the effects of foreign currency) over the prior year period.

First quarter 2010 adjusted pre-tax loss was $69.2 million, compared to a loss of $116.6 million in the year-ago period. Loss before income taxes ("pre-tax loss"), on a GAAP basis, was $157.8 million, compared to a loss of $210 million in the first quarter of 2009. Corporate EBITDA for the first quarter of 2010 was $121.4 million, an increase of 32.1 percent from the same period in 2009.

First quarter 2010 adjusted net loss was $49.3 million, compared to a loss of $80 million in the year-ago period. First quarter 2010 net loss, on a GAAP basis, was $150.4 million, compared with a net loss of $163.5 million for the first quarter of 2009.



"We have improved year-over-year operating performance for the third consecutive quarter, due in part to strong cost management companywide and almost 10 percent revenue growth in U.S car rental, our largest business. Our cost savings projections are on track and we have strong advanced reservation growth for the U.S. and European car rental businesses, especially during the summer peak," said Mark P. Frissora, Hertz's chairman and chief executive officer.

He said the company's equipment rental business continues to be a challenge, but its performance is improving in Canada and Europe. He added that U.S. business is emerging from the trough of the recession and the company has an overall positive outlook.

Hertz said it took $16 million in restructuring and related charges in the first quarter of 2010, which were associated with job reductions, the closure of rental locations and process reengineering. Hertz said it expects the restructuring and related charges to diminish significantly throughout the remainder of 2010.

More Rental Operations

Close up of a high-tech vehicle console with a remote key.
Rental OperationsJune 1, 2026

Get Ready To Roll: No Stopping Self-Driving Rental Cars

The autonomous mobility technology revolution will move at its own pace, but sooner rather than later.

Read More →
Two execs hold up a sign with Southwest and CarTrawler logos

Southwest Airlines Selects CarTrawler For Its Car Rental Booking Platform

The platform is designed to allow customers to compare and book rental vehicles more easily during the travel booking process.

Read More →
Speaker John Healy on stage with a podium, screen, and red curtains in the background.
Rental Operationsby Martin RomjueMay 27, 2026

Cross-Pressures, Evolving Trends Drive 2026 Rental Car Industry

A combination of cautious economic behavior, shifts in the rental vehicle market, and technological influences are shaping car rental operator decisions.

Read More →
Ad Loading...
Award winner on stage with presenters in front of yellow curtain.
Rental Operationsby Martin RomjueMay 27, 2026

Government Affairs Executive Wins Leading Rental Car Industry Award

Robert Muhs started in the car rental industry with Avis Budget Group two years before the first International Car Rental Show.

Read More →
The rental car team at the Green Motion franchise office near the Maputo International Airport in Mozambique.

Green Motion Expands Its African Presence with Mozambique Launch

This new rental car outlet reflects the growing demand for reliable transportation and the emphasis on sustainable travel across the continent.

Read More →
Photos of CEOs Colm Brady and Francois Kruger on a blue background and above a headline.
Telematicsby News/Media ReleaseMay 22, 2026

RentalMatics, GeoInt Partner On Rental Car Speed Tracking Tech

Rental operators can now detect and act on speeding while vehicles are still on rent, thereby reducing fines, admin workload, vehicle wear, and safety risks.

Read More →
Ad Loading...
NextPass 407 ETR

NextPass Expands Toll Payment Service to Highway In Toronto

Fleets and consumer can use a transponder-less option when traveling between Canada and the U.S.

Read More →
A black Jeep is displayed at the Zubie-Bosch-TSD exhibit during the International Car Rental Show.

Zubie, PurCo Integrate Rental Damage Detection With Telematics

The combination brings actionable vehicle insights into PurCo’s PurInspect platform, improving damage detection and operational efficiency for rental fleets.

Read More →
50 states map showing LOR rates for each state with different shades of light to dark green

U.S. Length Of Rental (LOR) Declines Slightly in Q1 2026

LOR related to insurance claims overall continues to trend downward, but ongoing market and economic conditions could affect future results while the industry deals with staffing and productivity challenges.

Read More →
Ad Loading...
Illustration of a driverless futuristic front seat/dashboard view of other cars on a freeway with city skyline on horizon.

Hertz, Uber Deepen Roles In Self-Driving And Driver-Led Fleet Services

The business arrangement connects demand with scalable fleet management services and supports a range of mobility uses.

Read More →
Ad Loading...