Auto Rental News
MenuMENU
SearchSEARCH

Hertz Unveils Redesign at Frankfurt Airport

At its flagship location in Germany’s Frankfurt Airport, Hertz has added new technology and other customer-focused features to enhance the rental experience.

by Staff
March 11, 2014
Hertz Unveils Redesign at Frankfurt Airport

Hertz redesigned its Frankfurt Airport location with new technology and environmentally friendly materials. Photo courtesy of The Hertz Corp.

2 min to read


Hertz redesigned its Frankfurt Airport location with new technology and environmentally friendly materials. Photo courtesy of The Hertz Corp.


The Hertz Corp. has updated its Frankfurt Airport flagship location in Germany with new technology and a modern redesign — as part of the company’s global reinvention of the car rental experience.

The high-tech makeover at terminals 1 and 2 includes dual screen monitors at the counters and large screens that feature rotating scenes of Frankfurt and Hertz products, says Hertz. The revamp also includes a “Recharge Zone” for mobile phones and electronic devices and a “Discovery Zone,” which allows customers to learn more about Hertz's offering and gain access to the latest news via touch screens. Complimentary Wi-Fi access is available for customers.

Ad Loading...

Additionally, counters, information screens, a Hertz Dream Collection display and digital reservation signs for Hertz Gold Plus Rewards members were added to the parking area, says Hertz.

The redesign also features environmentally friendly and recyclable materials including energy-efficient lighting and equipment as well as water-saving fixtures.

“Following the overwhelmingly positive customer feedback for our revamped flagship locations in San Diego and Newark Airports in the U.S and London Marble Arch in the U.K., I am very confident that the remodeling of Hertz’s location in Frankfurt Airport will be equally celebrated,” said Michel Taride, president of Hertz International. “The location’s high-tech makeover together with a top-class customer service will remarkably enhance the traveler’s experience when renting a car with us.”

More than 400 Hertz locations have been updated around the globe, with more than 200 renewed so far in Europe, Australia and South Africa. The remodeling of the Hertz flagship location at Paris Saint Ferdinand is close to its official opening, according to Hertz.

More Rental Operations

A tech collage of electronic devices against a computer chip blueprint map.
Rental OperationsMay 1, 2026

Why Car Rental Can No Longer Run On Workarounds

The shift from branch-based software to connected operations is turning rental technology into strategic infrastructure.

Read More →
A tech collage of electronic devices against a computer chip blueprint map.
Rental OperationsMay 1, 2026

Why Car Rental Can No Longer Run On Workarounds

The shift from branch-based software to connected operations is turning rental technology into strategic infrastructure.

Read More →
A black Audi SUV superimposed on a historic scene from downtown Tashkent, Uzbekistan.

Carwiz Sets Up Rental Operations In Central Asia

The global franchise operation reaches a first in its rental fleet portfolio with new service in Uzbekistan.

Read More →
Ad Loading...
A raging brushfire in the countryside.
Rental Operationsby Martin RomjueApril 30, 2026

Where Rental Fleets Must Adjust To Shifting Catastrophe Risks

West Coast disasters pose unique challenges and liabilities for rental fleet operators, who are advised to take steps tailored to their specific situations.

Read More →
ARN Industry Newsmakers thumbnail page with ARN and ICRS logos and shots of Nick DiPrima and Martin Romjue
Rental Operationsby Martin RomjueApril 27, 2026

Using AI To Find Rental Car Damage

Angry car renters are storming social media, the mainstream media, and online ratings platforms to complain about charges they claim are either unfounded or excessive.

Read More →
Photo of CEO Krešimir Dobrilović against a gray modernist crooked-tile mural display.

Carwiz Opens Car Rental Service In Panama

A Carwiz partner in Puerto Rico is taking on the Panama franchise with operations in the nation's largest airport.

Read More →
Ad Loading...
A world map with Flexways logo and new locations headline.

Flexways Opens 10 Locations Among Franchise, Affiliate Rental Networks

The integrated business model combines each operator’s local expertise with international standards to boost sales.

Read More →
Photo of a suitcase, passport, and smartphone.

Traveler Customer Satisfaction Up This Year Data Study Shows

The study looks at customer analytics to size up performance in car rentals, rideshare, airlines, lodging, and OTAs.

Read More →
A rental car between two placards showing a symbolic revenue increase from $300 to $1600.

New Consulting Company Ready To Boost Point-of-Sale Revenue

Revcuity, an outgrowth of Frontline Performance Group, aims to help clients capture more revenue moments with face-to-face customers, including in the car rental space.

Read More →
Ad Loading...
Martin Romjue stands at conference stage podium close to a dangling, glistening chandelier.
Rental Operationsby StaffApril 15, 2026

Meet The (Semi-New) ARN Editor

Martin Romjue has been editing and reporting for ARN since 2023 and fully transitioned to the role of chairman of the International Car Rental Show in 2026.

Read More →
Ad Loading...