Auto Rental News
MenuMENU
SearchSEARCH

Hertz Unveils Redesign at Frankfurt Airport

At its flagship location in Germany’s Frankfurt Airport, Hertz has added new technology and other customer-focused features to enhance the rental experience.

by Staff
March 11, 2014
Hertz Unveils Redesign at Frankfurt Airport

Hertz redesigned its Frankfurt Airport location with new technology and environmentally friendly materials. Photo courtesy of The Hertz Corp.

2 min to read


Hertz redesigned its Frankfurt Airport location with new technology and environmentally friendly materials. Photo courtesy of The Hertz Corp.


The Hertz Corp. has updated its Frankfurt Airport flagship location in Germany with new technology and a modern redesign — as part of the company’s global reinvention of the car rental experience.

The high-tech makeover at terminals 1 and 2 includes dual screen monitors at the counters and large screens that feature rotating scenes of Frankfurt and Hertz products, says Hertz. The revamp also includes a “Recharge Zone” for mobile phones and electronic devices and a “Discovery Zone,” which allows customers to learn more about Hertz's offering and gain access to the latest news via touch screens. Complimentary Wi-Fi access is available for customers.

Ad Loading...

Additionally, counters, information screens, a Hertz Dream Collection display and digital reservation signs for Hertz Gold Plus Rewards members were added to the parking area, says Hertz.

The redesign also features environmentally friendly and recyclable materials including energy-efficient lighting and equipment as well as water-saving fixtures.

“Following the overwhelmingly positive customer feedback for our revamped flagship locations in San Diego and Newark Airports in the U.S and London Marble Arch in the U.K., I am very confident that the remodeling of Hertz’s location in Frankfurt Airport will be equally celebrated,” said Michel Taride, president of Hertz International. “The location’s high-tech makeover together with a top-class customer service will remarkably enhance the traveler’s experience when renting a car with us.”

More than 400 Hertz locations have been updated around the globe, with more than 200 renewed so far in Europe, Australia and South Africa. The remodeling of the Hertz flagship location at Paris Saint Ferdinand is close to its official opening, according to Hertz.

More Rental Operations

Photos of Martin Romjue and Denis Gjoni on opposite sides of large headline for the video.
Rental Operationsby Martin RomjueJune 17, 2026

Stop Losing Money On Rental Tolls

Regardless of your rental fleet size and structure, fleet managers, executives, and owners can gain valuable insights into an often-overlooked area of fleet operations.

Read More →
Richard Lowden gesturing on stage in front of a red curtain at the Gaylord Texan Resort near Dallas.
Rental Operationsby Martin RomjueJune 12, 2026

Rethink The Future To Avert A Race To The Bottom

Rental car operators heard a sobering industry message and a stern challenge at the close of the International Car Rental Show.

Read More →
John Possumato holding microphone while asking a question during a live conference session at the ICRS Show.

DriveItAway, Free2move Plan Shared Fleet Program for Independent Rental Fleet Operators

Vehicles would be placed with participating rental operations to support car renter demand and provide additional fleet capacity.

Read More →
Ad Loading...
Close-up of a Jeep Wrangler front grille and headlight with text noting Stellantis’ recall of 1.3 million Jeep vehicles worldwide over a potential fire risk tied to power steering wiring.
Fleet Acquisitionby StaffJune 10, 2026

Stellantis Recalls 1.3 Million Jeep Vehicles Worldwide Over Fire Risk

Stellantis is recalling more than 1.3 million Jeep Wrangler and Gladiator models worldwide over a fire risk linked to power steering pump wiring.

Read More →
Franchisee standing with yellow U-Save branded sign in front of the rental car outlet.

Green Motion And U-Save Open Rental Operations In Guatemala

The brands will open their first rental car outlets in the country at La Aurora International Airport in Guatemala City.

Read More →
An airplane parked at a gate next to large headline and bullet points about study highlights.

U.S. Business Travel Drives $623 Billion+ in Economic Impact as Spending Reaches $538 Billion

The data also underscores the industry’s strong multiplier effect across the U.S. economy, revealing that each dollar invested in business travel in 2024 generated $1.16 in GDP.

Read More →
Ad Loading...
Green and black bar graphs show May 2025 v. 2026 fleet vehicle sales into commercial, rental, and government fleet sectors.
Fleet Acquisitionby Martin RomjueJune 3, 2026

Rental Fleet Sales Skating Just Above 2025 Levels

The U.S. economy's continued growth and positive business investment are creating a favorable environment for fleet vehicle demand.

Read More →
Interviewer Martin Romjue and guest Ryan Kerzner on both sides of a title page with large lettering.
Rental Operationsby Martin RomjueJune 3, 2026

Grow Your Rental Business Beyond Cars

Rental fleet operations are facing numerous evolving challenges and opportunities from AI technology to rate and revenue management, to customer service and business growth.

Read More →
An AI-imaging tunnel instantly scans a car for damages at Wenn's location in Lithuania.
Rental OperationsJune 2, 2026

Using AI to Create Clarity, Not Conflict, in Rental Car Damage

Rental companies still need people, policy, judgment, and thoughtful implementation, with operators remaining in control of the customer experience.

Read More →
Ad Loading...
Close up of a high-tech vehicle console with a remote key.
Rental OperationsJune 1, 2026

Get Ready To Roll: No Stopping Self-Driving Rental Cars

The autonomous mobility technology revolution will move at its own pace, but sooner rather than later.

Read More →
Ad Loading...