The Hertz Corp. has been awarded the Gold SABRE Award in Corporate Reputation – Institutional Image for its ongoing public relations efforts to support the brand's initiatives.

"Hertz is redefining the premium car rental experience, creating a valued rental experience for our customers and constantly evolving to be the preferred car rental choice," said Mark P. Frissora, Hertz chairman and CEO. "The work we've done helped spread the word to our customers and valued industry leaders that Hertz is consistently evolving to make the car rental experience faster and easier."

Over the past year, Hertz engaged consumers and industry leaders in its ongoing efforts for a faster and more convenient car rental experience for its customers, says the company. Throughout 2013, Hertz focused on rebranding itself through its innovative technology, car rental fleet advancements, facility redesigns and revolutionary new Hertz 24/7 on-demand car service, according to the company.

The SABRE Awards, hosted by The Holmes Report, recognizes achievement in branding reputation and engagement. "The New Hertz" campaign beat out more than 2,000 entries received across North America. Each year, the awards showcase and celebrate the best work produced by public relations firms and departments, says the company.