Auto Rental News
MenuMENU
SearchSEARCH

Hotwire Highlights Top 10 Cities With the Lowest Car Rental Rates in January

Low post-holiday prices mean great deals for consumers in early 2010.

by Staff
January 20, 2010
2 min to read


Hotwire.com today announced the top 10 cities with the lowest car rental rates this month.

January car rental rates on Hotwire are down as much as 20 percent compared to last month in some of the most popular markets like Las Vegas. Other locations, like Orlando, are down as much as 11 percent compared to the same time last year as car rental companies are offering low prices to stimulate growth and kick-off 2010 strong.

Ad Loading...

Car rental companies have needed to maintain leaner fleets through the economic downturn, but now they appear to be increasing fleet sizes in certain locations, leading to more options and better prices for consumers. Combined with the traditionally slow January season, this leaves many locations with a surplus of rentals needing renters. That means savvy, deal seeking consumers can hit the road and take advantage of the amazing car rental rates, as low as $13.95 a day, currently on Hotwire in top destinations around the U.S.

Hotwire revealed the top 10 cities in the U.S. with the lowest car rental rates available on its Web site in January.* Warm weather destinations make up the majority of the list, including Orlando, San Diego, Honolulu and Miami/Fort Lauderdale.

1.Orlando, FL
2.San Diego, CA
3.Miami/Fort Lauderdale, FL
4.Honolulu, HI
5.Las Vegas, NV
6.Seattle, WA
7.San Francisco, CA
8.Tampa, FL
9.Los Angeles, CA
10.Phoenix, AZ

"This month car rental prices have retreated from their recent holiday highs and rental companies have increased their fleet sizes in many popular and tourist friendly cities," said Clem Bason, president of the Hotwire Group. "More inventory means better prices and we're seeing some low rates on Hotwire that will make for a happy car rental customer in 2010."

Hotwire is able to find great deals because it works with hotels, airlines and car rental companies to fill unsold inventory. This means that customers will find deals that they won't see anywhere else.

Ad Loading...

*Hotwire's findings are based on economy-class prices booked on Hotwire for travel in January 2010.

More Rental Operations

Back view of a remote driver in front of a screen delivering a car to a location.

Global Carsharing Fleet Projected to Reach 768,000 Vehicles By 2030

A new Berg Insight forecast outlines several business models driving the projected growth in public carsharing worldwide through 2029.

Read More →
green and blue bar graphs compare fleet sales June 2025 versus June 2026
Fleet Acquisitionby Martin RomjueJuly 8, 2026

Rental Car Fleet Sales Show Mid-Year Strength

June gains ensured rental fleets closed out the first half of 2026 in positive territory.

Read More →
Close up of a row of white CUVs in the Surprice Mobility fleet at the Milan airport.

Surprice Mobility Opens Corporate Rental Station at Milan Malpensa Airport

The Milan opening is part of Surprice Mobility's broader strategy to expand its corporate operations while increasing the use of technology across its network.

Read More →
Ad Loading...
Julian Gritsch with an MBA class in a classroom.

Brazilian Executive MBA Targets Growing Domestic Rental Car Industry

Rental car companies face a unique combination of challenges that are rarely addressed in traditional programs.

Read More →
Green Motion team with banner bearing Japanese flag.

Green Motion Expands Into Japan With Master Franchise Agreement

Japan's tourism industry, business travel market, and demand for vehicle rental services are reasons the country represents an important market for the company.

Read More →
ACRA Chairman Sharky Laguana on stage at the ICRS event in Grapevine, Texas.
Legal & Legislativeby Martin RomjueJune 24, 2026

ACRA Carrying Fuller Industry Load As AI and EVs Lurk In Future

The leading car rental professional business group details an active legislative, regulatory, and macro-trends agenda affecting car rental operators.

Read More →
Ad Loading...
Light blue horizontal bar graphs on a chart showing World Cup-related rental car booking trends.
Rental OperationsJune 23, 2026

World Cup Travel Data Shows Longer Car Rentals and More One-Ways

A recent analysis of FIFA bookings found varied demand patterns that influenced rental car pricing.

Read More →
Side view of ICRS speaker Sanchit Garg at podium in front of a floor lit red curtain
Rental Operationsby Martin RomjueJune 22, 2026

A Leveling Force: AI Morphs Into A Rental Car Profit-Seeker

Revenue managers can’t match the emerging AI tools gobbling lots of data that could counter the competitive race to the rate bottom.

Read More →
Photos of Martin Romjue and Denis Gjoni on opposite sides of large headline for the video.
Rental Operationsby Martin RomjueJune 17, 2026

Stop Losing Money On Rental Tolls

Regardless of your rental fleet size and structure, fleet managers, executives, and owners can gain valuable insights into an often-overlooked area of fleet operations.

Read More →
Ad Loading...
Richard Lowden gesturing on stage in front of a red curtain at the Gaylord Texan Resort near Dallas.
Rental Operationsby Martin RomjueJune 12, 2026

Rethink The Future To Avert A Race To The Bottom

Rental car operators heard a sobering industry message and a stern challenge at the close of the International Car Rental Show.

Read More →
Ad Loading...