Highway Toll Administration LLC (HTA), provider of electronic toll payment services for the auto rental industry, announced its ten thousandth transponder installation in a rental vehicle, and anticipates adding 10,000 more installations each month.

HTA is in the process of equipping Avis and Budget Rent-A-Car fleets with electronic toll collection capability. The company vision encompasses enabling every rental vehicle residing within an electronic toll collection system with the ability to pay for tolls automatically, whether transponder or video toll based.

HTA’s business model allows for toll violations administration and processing within rental agency and transportation agency operating platforms. Customers are automatically charged for tolls incurred while driving a rented vehicle, plus a small daily fee for the service. HTA’s objective is to provide added value to the end user by enabling the electronic payment of rental car tolls without impacting rental car and transportation agency operations.

For more information about HTA, visit www.htallc.com or call Randi Luckman, 516-684-9584.