Auto Rental News
MenuMENU
SearchSEARCH

IMG Worldwide Negotiates Partnership between China Car Rental and David Beckham

Media company IMG Worldwide negotiates a deal with Beijing-based China Auto Rental and global superstar David Beckham.

by Staff
June 28, 2013
2 min to read


IMG Worldwide, a global sports, fashion and media company, recently announced that it negotiated a partnership between China Auto Rental (CAR), a Beijing-based car rental company, and soccer player David Beckham. This new partnership builds on the commitment Beckham has made to developing and inspiring young Chinese to follow and play the sport of soccer.

CAR’s partnership with Beckham will help boost the company’s future five-year plan of action, involving implementation of technology research and development, product design and service optimization, according to IMG Worldwide. One example of CAR’s forward-thinking initiatives is called CAR Cloud Strategy, which is evolved from cloud concepts and technology.

Ad Loading...

Lu Zhengyao, chairman of CAR, said, "We are extremely pleased to have entered into this partnership with David, a global football icon. Together our goal is to promote healthy living, a commitment to sports and innovative solutions to car rentals. We at CAR are proud that David has agreed to support us in our future business initiatives."

On the partnership with CAR, David Beckham responded: "China holds a special place in my heart. I have seen with my own eyes the joys and aspirations of this country during my multiple visits here. It is an honor to have established this partnership with a company as dynamic and innovative as CAR. I would like to personally thank Chairman Lu for his commitment to this relationship as well as congratulate him on the amazing success of CAR."

More Rental Operations

Two execs hold up a sign with Southwest and CarTrawler logos

Southwest Airlines Selects CarTrawler For Its Car Rental Booking Platform

The platform is designed to allow customers to compare and book rental vehicles more easily during the travel booking process.

Read More →
Speaker John Healy on stage with a podium, screen, and red curtains in the background.
Rental Operationsby Martin RomjueMay 27, 2026

Cross-Pressures, Evolving Trends Drive 2026 Rental Car Industry

A combination of cautious economic behavior, shifts in the rental vehicle market, and technological influences are shaping car rental operator decisions.

Read More →
Award winner on stage with presenters in front of yellow curtain.
Rental Operationsby Martin RomjueMay 27, 2026

Government Affairs Executive Wins Leading Rental Car Industry Award

Robert Muhs started in the car rental industry with Avis Budget Group two years before the first International Car Rental Show.

Read More →
Ad Loading...
The rental car team at the Green Motion franchise office near the Maputo International Airport in Mozambique.

Green Motion Expands Its African Presence with Mozambique Launch

This new rental car outlet reflects the growing demand for reliable transportation and the emphasis on sustainable travel across the continent.

Read More →
Photos of CEOs Colm Brady and Francois Kruger on a blue background and above a headline.
Telematicsby News/Media ReleaseMay 22, 2026

RentalMatics, GeoInt Partner On Rental Car Speed Tracking Tech

Rental operators can now detect and act on speeding while vehicles are still on rent, thereby reducing fines, admin workload, vehicle wear, and safety risks.

Read More →
NextPass 407 ETR

NextPass Expands Toll Payment Service to Highway In Toronto

Fleets and consumer can use a transponder-less option when traveling between Canada and the U.S.

Read More →
Ad Loading...
A black Jeep is displayed at the Zubie-Bosch-TSD exhibit during the International Car Rental Show.

Zubie, PurCo Integrate Rental Damage Detection With Telematics

The combination brings actionable vehicle insights into PurCo’s PurInspect platform, improving damage detection and operational efficiency for rental fleets.

Read More →
50 states map showing LOR rates for each state with different shades of light to dark green

U.S. Length Of Rental (LOR) Declines Slightly in Q1 2026

LOR related to insurance claims overall continues to trend downward, but ongoing market and economic conditions could affect future results while the industry deals with staffing and productivity challenges.

Read More →
Illustration of a driverless futuristic front seat/dashboard view of other cars on a freeway with city skyline on horizon.

Hertz, Uber Deepen Roles In Self-Driving And Driver-Led Fleet Services

The business arrangement connects demand with scalable fleet management services and supports a range of mobility uses.

Read More →
Ad Loading...
A tech collage of electronic devices against a computer chip blueprint map.
Rental OperationsMay 1, 2026

Why Car Rental Can No Longer Run On Workarounds

The shift from branch-based software to connected operations is turning rental technology into strategic infrastructure.

Read More →
Ad Loading...