In Memoriam: Joseph Pacifico Jr., Co-Owner of Pacifico Ford
Joseph R. Pacifico Jr., co-owner of Pacifico Ford, died on Oct. 6 in Philadelphia. The dealership group is a longstanding fleet supplier to the commercial, rental and government segments.
Joseph Pacifico Jr.
Joseph Pacifico Jr.
Joseph R. Pacifico Jr., co-owner of Pacifico Ford, died of respiratory failure on Oct. 6 in Philadelphia.
Growing up in South Philadelphia, he was already working in the family’s automobile business by age 16. At age 19, Pacifico was a partner in a Kaiser-Frazer auto dealership.
In 1954, he became co-owner of Pacifico Ford Inc., where he worked for 61 years. As co-owner of the Pacifico Ford dealership, Pacifico was also one of the co-founding dealerships of the Philadelphia Auto Mall in 1970. At that time, it was a new experience where car shoppers could visit many dealerships in one location.
In 1986, Pacifico became a partner in a Hyundai dealership that was added to the Philadelphia Auto Mall’s other franchises.
In addition to running his dealerships, Pacifico was also involved in donating and serving several charitable organizations, including St. Edmond’s Church and The Guadalupe Guild. He also served as board member for the Pacifico Scholarship Foundation Fund, which presented many high school students in Philadelphia with college grants.
More Rental Operations
Hertz, Avis: Parsing the Q3 Headwinds and Tailwinds
Third-quarter results from Hertz and Avis show resilient pricing despite softer travel demand. Meanwhile, higher operating costs, recalls, uneven vehicle depreciation, and international weakness continue to put pressure on profits.
Read More →
How Better Cleaning Processes Improve Rental Fleet Efficiency
A consistent approach to vehicle cleaning helps rental operators reduce turnaround delays and return vehicles to service without compromising cleanliness.
Read More →
Clean on Paper: Red Flags in Exotic Car Rental Verification
A suspicious $45,000 Lamborghini booking reveals the strengths and limitations of renter verification, from forged insurance documents to coverage gaps and unauthorized drivers. (Part 2 of 3)
Read More →
Turo and Tesla Take the Next Step Toward Autonomous Car Rentals
The partnership brings Tesla's Full Self-Driving (Supervised) technology into the rental experience, offering a glimpse of how increasingly automated vehicles could change car rental.
Read More →
How Rental Operators Can Navigate Personalized Pricing Rules
As regulators scrutinize the use of customer data in pricing, rental operators need to know whether they can explain why one renter pays more than another.
Read More →
Direct, Broker or Hybrid? How Travel Retailers Source Rental Cars
As travel retailers weigh direct supplier relationships against third-party distribution, rental operators need to understand how those decisions affect their business.
Read More →
How Did This Independent Rental Operator Grow to 170 Vehicles in 4 Years?
With 170 vehicles across three Kentucky locations, Joel Price relies on an overseas team to handle reservations, payments, and after-hours customer service. It's one part of an unconventional approach to growing an independent rental operation.
Read More →
What Does It Take to Succeed in B2B Rentals?
The fundamentals may be familiar to daily car rental operators, but project-based truck rentals put different demands on the fleet and the business.
Read More →
NPR Builds on International Partnerships to Grow Rental Bookings
With Ana Laborde supporting broker development, NPR Auto Group is tailoring distribution strategies, rate packages, and partnerships to grow international reservations across its three brands.
Read More →
Advantage, Sixt Place Among Top Five in Annual Satisfaction Study
While Enterprise and National retain the top spots in JD Power’s 2026 rankings, the latest customer satisfaction results suggest renters can find competitive service beyond the biggest car rental names.
Read More →