J.D. Power Names 40 Customer Service Champions for 2011
J.D. Power recently released a cross-industry report titled, “Achieving Excellence in Customer Service” that names 40 companies as 2011 Customer Service Champions.
A J.D. Power cross-industry report titled, "Achieving Excellence in Customer Service" identifies 40 brands as J.D. Power 2011 Customer Service Champions based on customer feedback attesting to their service excellence.
"To be good in any industry, it makes sense to look at the best practices across industries," according to Gary Tucker, senior vice president of global services and emerging industries at J.D. Power and Associates. "Every day, consumers interact with companies from a myriad of industries. Invariably, they compare the quality of these service experiences. Industries and companies should be doing the same if they expect to keep pace in today's increasingly competitive environment."
According to Tucker, companies that have successfully weathered the economic storm are those that have in place a business strategy of service excellence and recognize that delivering high-quality service is a powerful differentiator in the face of changing market conditions.
Brands named as J.D. Power Customer Service Champions are as follows:
Amica Mutual Insurance | Mercedes-Benz |
Auto-Owners Insurance | New Jersey Manufacturers Insurance |
Bass Pro Shops | NW Natural Utility |
Cabela's | Publix Pharmacy |
Cadillac | Quicken Loans |
Caribou Coffee | Shea Homes |
Clark Public Utilities | Southwest Airlines |
Eddie Bauer | Sprint Nextel |
Enterprise Rent-A-Car | TDS Telecom |
Erie Insurance | The Ritz-Carlton |
Farm Bureau Insurance of Tennessee | T-Mobile |
Four Seasons | United Community Bank |
Good Neighbor Pharmacy | U.S. Cellular |
Health Mart Pharmacy | USAA Insurance |
Indianapolis International Airport | Veterans Administration Mail-Order Pharmacy |
Jaguar | Wegmans Pharmacy |
JetBlue Airways | WestJet |
Kaiser Permanente Pharmacy | Winn-Dixie Pharmacy |
Lexus | WOW! |
Lincoln | Zappos |
Brands that receive the J.D. Power Customer Service Champions designation are among the top 5 percent of more than 800 evaluated brands, based on their performance in five key areas identified as the J.D. Power 5 Ps: People, Presentation, Price, Product and Process. J.D. Power Customer Service Champions not only excelled within their respective industries, but also stand out when evaluated across multiple industries.
"Today's consumers expect companies to do it all and have the right people, the right presentation, the right price, the right product and the right process," according to Tucker. "Brands identified as J.D. Power Customer Service Champions are getting all of these things right. Some are even outperforming the best of their peers in meeting heightened customer expectations."
Among customers of brands designated as J.D. Power Customer Service Champions, 62 percent said they "definitely would" recommend the brand to family and friends, while just 23 percent of customers of other companies included in the report said the same. Additionally, 58 percent of customers of J.D. Power Customer Service Champions said they "definitely would" repurchase products or services from those brands, compared with just 36 percent of customers of other brands included in the report.
The J.D. Power special report, "Achieving Excellence in Customer Service," is based on customer feedback and opinions and perceptions of more than 800 companies in more than 20 industries, gathered from U.S. J.D. Power studies conducted between 2000 and 2010. The Customer Service Champion designation is based on data from studies conducted in 2010.
Finbarr O'Neill, president of J.D. Power and Associates, will be presenting additional findings from the "Achieving Excellence in Customer Service" report at The Conference Board Customer Experience Leadership Conference, taking place in New York, N.Y. on March 23 and 24.
More Rental Operations

U.S. Business Travel Car Rental Rates Forecast to Rise Up to 2%
Improved fleet supply should limit pricing gains in 2026-27, while insurance, repair costs, and softer residual values continue to pressure rental operations, according to Amex GBT.
Read More →
Sixt Revenue Tops $2.4 Billion in First Half of 2026
Sixt’s first-half revenue surpassed $2.4 billion for the first time as demand outpaced fleet growth, lifting utilization and earnings despite weaker consumer sentiment in North America.
Read More →
In Memoriam: Bobby Klyce, Avis Licensee Legend
The longtime Birmingham Avis operator and 2018 Auto Rental News Impact Award recipient was remembered as an advocate for independent licensees and the broader car rental industry.
Read More →How to Build Custom Fleet Tools With AI and Vibe Coding [Webinar]
A new Automotive Fleet webinar explores how fleet managers are using AI and vibe coding to automate routine work and create simple operational tools without traditional programming skills.
Read More →
Car Rental Rates Forecast to Rise 3.6% in 2026 Before Easing in 2027
Car rental rates are projected to rise less than airfares and hotel rates in 2026, then become the only major travel category forecast to decline in 2027, according to projections from GBTA and ALTOUR.
Read More →
Avis Cuts Fleet as Summer Demand Trails Expectations
Avis Budget Group increased second-quarter earnings despite lower Americas revenue and softer-than-expected summer demand. The company also expanded Avis First and advanced its autonomous fleet operations with Waymo.
Read More →
Why Bookings Are Only the Start of the Rental Day
A reservation captures demand. The operating test is whether the business can keep the customer, vehicle, commercial terms, and next action aligned until the rental is closed.
Read More →
This Is the Oldest Car Rental Advertisement You’ll Ever See
This ad for Saunders Drive it Yourself, believed to be the first car rental company in the U.S., was found in an Omaha phone book from 1926.
Read More →
The Desk Upsell Is Costing Operators More Than it Earns
Counter upsells generate revenue, but they can also slow transactions, erode trust, and cost repeat business. Fully inclusive pricing may offer operators a better path to long-term value.
Read More →
U-Save Expands Indian Ocean Presence with New Master Franchise for Mauritius
The franchise has been acquired by Mauritian travel entrepreneur Umarfarooq Omarjee, an established figure in the island's tourism and mobility sector.
Read More →
