MENU
SEARCHJuly was the second month of strong year-over-year rates, up $6.48 from a year ago. The Northeast region had the highest rates with an increase of $15.17.
Rate data provided by Rate-Highway, a provider of revenue management services for the auto rental industry. Rates are a monthly average of weekly surveys of aggregator/OTA rates for vendors present in the markets listed on the date of the survey. These tables and graph show the average of all daily base rate quotes for an ICAR at the 50 largest U S airports weighted by deplanements, for arrivals 15 to 21 days ahead of the date of the survey, for two- and seven-day rentals.
July 2017 continued the strong turnaround in rates like in June, up $6.48 from a year ago. The deseasonalized monthly average is up for the sixth month in a row from a low of $40.77 in January to $53.57 in July.
Even after adjusting for normal seasonal variations, there is still quite a bit of “noise” or variation from other factors in the rate quote history, but a consistent increase totaling $12.80 over six months is not noise.
Rate quote variations are mostly driven by the difference between travel demands and supply (fleet sizes). We are not aware of any unexpected uptick in demand, and thus we believe that these results show that the industry has its fleet well aligned with demand. If that is the case, the late summer and fall outlook is very good.
The Northeast and Northwest regions had the highest rates, with increases of $15.17 and $14.13, respectively.
The National Car Rental brand’s rate management strategy seems to be unchanged in July; it continues to have the lowest average quote of the three top tier brands (Avis, Hertz, and National).
Rate data provided by Rate-Highway, a provider of revenue management services for the auto rental industry. Rates are a monthly average of weekly surveys of aggregator/OTA rates for vendors present in the markets listed on the date of the survey. These tables and graph show the average of all daily base rate quotes for an ICAR at the 50 largest U S airports weighted by deplanements, for arrivals 15 to 21 days ahead of the date of the survey, for two- and seven-day rentals.
Jim Tennant of The Tennant Group and Michael Meyer of Rate-Highway Inc. have been conducting rate surveys on a weekly basis and providing analysis and comments where appropriate. They publish this monthly recap in our electronic edition and more comprehensive looks in the print editions.
The shift from branch-based software to connected operations is turning rental technology into strategic infrastructure.
Read More →
The shift from branch-based software to connected operations is turning rental technology into strategic infrastructure.
Read More →
The global franchise operation reaches a first in its rental fleet portfolio with new service in Uzbekistan.
Read More →
West Coast disasters pose unique challenges and liabilities for rental fleet operators, who are advised to take steps tailored to their specific situations.
Read More →
Angry car renters are storming social media, the mainstream media, and online ratings platforms to complain about charges they claim are either unfounded or excessive.
Read More →
A Carwiz partner in Puerto Rico is taking on the Panama franchise with operations in the nation's largest airport.
Read More →
The integrated business model combines each operator’s local expertise with international standards to boost sales.
Read More →
The study looks at customer analytics to size up performance in car rentals, rideshare, airlines, lodging, and OTAs.
Read More →
Revcuity, an outgrowth of Frontline Performance Group, aims to help clients capture more revenue moments with face-to-face customers, including in the car rental space.
Read More →
Martin Romjue has been editing and reporting for ARN since 2023 and fully transitioned to the role of chairman of the International Car Rental Show in 2026.
Read More →
