Auto Rental News
MenuMENU
SearchSEARCH

July Fourth Rental Prices Hit Above $400 Per Day

In some hot vacation spots this July Fourth weekend, rental car prices are averaging between $306 and $436 per day. KAYAK and Turo held a sweepstakes to give away four carshares in the U.S. cities with the highest demand for rental cars.

June 30, 2021
July Fourth Rental Prices Hit Above $400 Per Day

To help combat the rental car shortage, KAYAK worked with its partner Turo, a carsharing provider, to give away four carshares for use on July Fourth weekend in the U.S. cities where demand is highest.

Photo via Depositphotos.

1 min to read


Both rental car prices and demand in the first two weeks of June are up more than 70% for July Fourth weekend compared to the same dates in 2019, according to data from KAYAK. This has left many U.S. cities with car rental shortages. 

This year, July Fourth weekend has reached record highs with rental car prices in hot vacation spots like Kahului, Anchorage, and Jackson averaging between $306 and $436 per day.

Ad Loading...

To help combat the rental car shortage, KAYAK worked with its partner Turo, a carsharing provider, to give away four carshares for use on July Fourth weekend in the U.S. cities where demand is highest. Available cars include two of the new C8 Corvettes, a Porsche Panamera, and a Ford Mustang Mach-E.

"We've seen unprecedented U.S. demand for rental vehicles this summer and supply isn't keeping up," said Steve Hafner, CEO of KAYAK. "But consumers can now use KAYAK to easily compare traditional rentals and carsharing services to find the best price."

The sweepstakes was hosted on KAYAK's Instagram channel from June 22nd through June 23rd for Turo cars from July 2 through July 5. 

According to KAYAK, the most popular cities to rent a car this July Fourth Weekend in Mainland U.S. include:

  1. Denver

  2. Los Angeles

  3. New York

  4. Orlando

  5. San Diego

  6. Las Vegas

  7. Miami

  8. Chicago

  9. San Francisco

  10. Boston

More Rental Operations

display of Turo's FSD homepage
Rental Operations•by Chris Brown•October 28, 2026

Turo and Tesla Take the Next Step Toward Autonomous Car Rentals

The partnership brings Tesla's Full Self-Driving (Supervised) technology into the rental experience, offering a glimpse of how increasingly automated vehicles could change car rental.

Read More →
Two identical rental cars, two different prices
Rental Operations•Cover Story•October 26, 2026

How Rental Operators Can Navigate Personalized Pricing Rules

As regulators scrutinize the use of customer data in pricing, rental operators need to know whether they can explain why one renter pays more than another.

Read More →
a laptop shows different connectivity paths for car rental supply
Rental Operations•October 23, 2026

Direct, Broker or Hybrid? How Travel Retailers Source Rental Cars

As travel retailers weigh direct supplier relationships against third-party distribution, rental operators need to understand how those decisions affect their business.

Read More →
Ad Loading...
thumbnail of title and photo of Joel Price and Chris Brown
Rental Operations•by Chris Brown•October 20, 2026

How Did This Independent Rental Operator Grow to 170 Vehicles in 4 Years?

With 170 vehicles across three Kentucky locations, Joel Price relies on an overseas team to handle reservations, payments, and after-hours customer service. It's one part of an unconventional approach to growing an independent rental operation.

Read More →
thumbnail what does it take to succeed in b2b rentals
Rental Operations•by Chris Brown•October 12, 2026

What Does It Take to Succeed in B2B Rentals?

The fundamentals may be familiar to daily car rental operators, but project-based truck rentals put different demands on the fleet and the business.

Read More →
Photo of Ana Laborde and world map
Rental Operations•by Chris Brown•October 12, 2026

NPR Builds on International Partnerships to Grow Rental Bookings

With Ana Laborde supporting broker development, NPR Auto Group is tailoring distribution strategies, rate packages, and partnerships to grow international reservations across its three brands.

Read More →
Ad Loading...
Rental car agent shows woman her choice of rental car
Rental Operations•by Chris Brown•October 7, 2026

Advantage, Sixt Place Among Top Five in Annual Satisfaction Study

While Enterprise and National retain the top spots in JD Power’s 2026 rankings, the latest customer satisfaction results suggest renters can find competitive service beyond the biggest car rental names.

Read More →
an exotic car wrapped in an insurance policy
Rental Operations•October 1, 2026

The $100,000 Insurance Trap in Exotic Car Rentals

Exotic rental agencies often rely on customers’ personal auto policies to protect six-figure vehicles. But policy language can dramatically change the coverage for vehicles over $100,000 MSRP.

Read More →
globe of world and drivers license from UK
Rental Operations•September 28, 2026

The Booking Is Confirmed, But Is Your Customer Ready to Drive?

For international renters, a confirmed reservation doesn’t always mean they’re eligible to drive. Earlier checks can help operators catch documentation and payment issues before the customer reaches the counter.

Read More →
Ad Loading...
Scenes from Car Rental Shows past
Rental Operations•by Staff•September 23, 2026

ICRS 2027 Opens Call for Papers

The International Car Rental Show seeks session proposals on the business, operational, and technology issues facing car rental operators. Submissions are due Jan. 15.

Read More →
Ad Loading...