July Fourth Rental Prices Hit Above $400 Per Day
In some hot vacation spots this July Fourth weekend, rental car prices are averaging between $306 and $436 per day. KAYAK and Turo held a sweepstakes to give away four carshares in the U.S. cities with the highest demand for rental cars.

To help combat the rental car shortage, KAYAK worked with its partner Turo, a carsharing provider, to give away four carshares for use on July Fourth weekend in the U.S. cities where demand is highest.
Photo via Depositphotos.
Both rental car prices and demand in the first two weeks of June are up more than 70% for July Fourth weekend compared to the same dates in 2019, according to data from KAYAK. This has left many U.S. cities with car rental shortages.
This year, July Fourth weekend has reached record highs with rental car prices in hot vacation spots like Kahului, Anchorage, and Jackson averaging between $306 and $436 per day.
To help combat the rental car shortage, KAYAK worked with its partner Turo, a carsharing provider, to give away four carshares for use on July Fourth weekend in the U.S. cities where demand is highest. Available cars include two of the new C8 Corvettes, a Porsche Panamera, and a Ford Mustang Mach-E.
"We've seen unprecedented U.S. demand for rental vehicles this summer and supply isn't keeping up," said Steve Hafner, CEO of KAYAK. "But consumers can now use KAYAK to easily compare traditional rentals and carsharing services to find the best price."
The sweepstakes was hosted on KAYAK's Instagram channel from June 22nd through June 23rd for Turo cars from July 2 through July 5.
According to KAYAK, the most popular cities to rent a car this July Fourth Weekend in Mainland U.S. include:
Denver
Los Angeles
New York
Orlando
San Diego
Las Vegas
Miami
Chicago
San Francisco
Boston
More Rental Operations

Sixt Revenue Tops $2.4 Billion in First Half of 2026
Sixt’s first-half revenue surpassed $2.4 billion for the first time as demand outpaced fleet growth, lifting utilization and earnings despite weaker consumer sentiment in North America.
Read More →
In Memoriam: Bobby Klyce, Avis Licensee Legend
The longtime Birmingham Avis operator and 2018 Auto Rental News Impact Award recipient was remembered as an advocate for independent licensees and the broader car rental industry.
Read More →How to Build Custom Fleet Tools With AI and Vibe Coding [Webinar]
A new Automotive Fleet webinar explores how fleet managers are using AI and vibe coding to automate routine work and create simple operational tools without traditional programming skills.
Read More →
Car Rental Rates Forecast to Rise 3.6% in 2026 Before Easing in 2027
Car rental rates are projected to rise less than airfares and hotel rates in 2026, then become the only major travel category forecast to decline in 2027, according to projections from GBTA and ALTOUR.
Read More →
Avis Cuts Fleet as Summer Demand Trails Expectations
Avis Budget Group increased second-quarter earnings despite lower Americas revenue and softer-than-expected summer demand. The company also expanded Avis First and advanced its autonomous fleet operations with Waymo.
Read More →
Why Bookings Are Only the Start of the Rental Day
A reservation captures demand. The operating test is whether the business can keep the customer, vehicle, commercial terms, and next action aligned until the rental is closed.
Read More →
This Is the Oldest Car Rental Advertisement You’ll Ever See
This ad for Saunders Drive it Yourself, believed to be the first car rental company in the U.S., was found in an Omaha phone book from 1926.
Read More →
The Desk Upsell Is Costing Operators More Than it Earns
Counter upsells generate revenue, but they can also slow transactions, erode trust, and cost repeat business. Fully inclusive pricing may offer operators a better path to long-term value.
Read More →
U-Save Expands Indian Ocean Presence with New Master Franchise for Mauritius
The franchise has been acquired by Mauritian travel entrepreneur Umarfarooq Omarjee, an established figure in the island's tourism and mobility sector.
Read More →
Global Carsharing Fleet Projected to Reach 768,000 Vehicles By 2030
A new Berg Insight forecast outlines several business models driving the projected growth in public carsharing worldwide through 2029.
Read More →
