Laak Mobility Group Expands Operations to Central America, Caribbean, Introduces Self-Service Rentals
Laak Mobility Group (LMG), a holding company that includes Europcar Mexico, plans to open in Panama in July and Costa Rica by the end of the year. LMG has rolled out a self-service module in car rental locations to streamline the car rental process.

LMG recently launched a pilot for Europcar Mexico customers that allows them to pick up a car using a tablet in car rental offices.
Photo courtesy of Europcar.
Laak Mobility Group (LMG), a holding company that includes Europcar Mexico, announces plans to open in Panama in July and Costa Rica by the end of the year.
Today LMG has more than 125 offices that cover most major airports and cities and a fleet of over 6,000 units distributed throughout Mexico.
LMG will start operations in Panama in July. Another opening is planned in Costa Rica for the end of the year.
LMG recently launched a pilot for Europcar Mexico customers that allows them to pick up a car using a tablet in car rental offices. Customers use the tablets to fill in reservation information and are directed directly to a vehicle with the keys in the car.
“This new service is a direct result of LMG’s history of technological innovation,” the company said in a statement. “The Tablet service will ensure a better customer experience by avoiding long lines and providing an intuitive and simple process.”
More Rental Operations

Avis Cuts Fleet as Summer Demand Trails Expectations
Avis Budget Group increased second-quarter earnings despite lower Americas revenue and softer-than-expected summer demand. The company also expanded Avis First and advanced its autonomous fleet operations with Waymo.
Read More →
Why Bookings Are Only the Start of the Rental Day
A reservation captures demand. The operating test is whether the business can keep the customer, vehicle, commercial terms, and next action aligned until the rental is closed.
Read More →
This Is the Oldest Car Rental Advertisement You’ll Ever See
This ad for Saunders Drive it Yourself, believed to be the first car rental company in the U.S., was found in an Omaha phone book from 1926.
Read More →
The Desk Upsell Is Costing Operators More Than it Earns
Counter upsells generate revenue, but they can also slow transactions, erode trust, and cost repeat business. Fully inclusive pricing may offer operators a better path to long-term value.
Read More →
U-Save Expands Indian Ocean Presence with New Master Franchise for Mauritius
The franchise has been acquired by Mauritian travel entrepreneur Umarfarooq Omarjee, an established figure in the island's tourism and mobility sector.
Read More →
Global Carsharing Fleet Projected to Reach 768,000 Vehicles By 2030
A new Berg Insight forecast outlines several business models driving the projected growth in public carsharing worldwide through 2029.
Read More →
Rental Car Fleet Sales Show Mid-Year Strength
June gains ensured rental fleets closed out the first half of 2026 in positive territory.
Read More →
Surprice Mobility Opens Corporate Rental Station at Milan Malpensa Airport
The Milan opening is part of Surprice Mobility's broader strategy to expand its corporate operations while increasing the use of technology across its network.
Read More →
Brazilian Executive MBA Targets Growing Domestic Rental Car Industry
Rental car companies face a unique combination of challenges that are rarely addressed in traditional programs.
Read More →
Green Motion Expands Into Japan With Master Franchise Agreement
Japan's tourism industry, business travel market, and demand for vehicle rental services are reasons the country represents an important market for the company.
Read More →
