Lurento, a European luxury car rental provider, has launched its service in Greece and Cyprus. Customers can now rent luxury cars, sports cars, and fun cars in Athens, Thessaloniki, Limassol, Larnaca, Mykonos, Santorini, and other Aegean islands.

As one of the largest luxury car rental service, Lurento provides a selection of luxury sedans, SUV, sports cars, and supercars. Launched in 2016, Lurento has increased its operations, and is now available in 120 cities in Europe and the United Arab Emirates.

The launch into Greece and Cyprus marks the next chapter in the company's ambitious expansion strategy in Mediterrenean region. Lurento already offers luxury car rental service in other Mediterranean countries like Spain, Italy, Croatia, and Monaco. Greece has experienced a substantial increase in visitors over the years. According to the Greek Tourism Confederation, visits between 2012 to 2018 grew by 56%.