Auto Rental News
MenuMENU
SearchSEARCH

Lyft Users Can Now Add Taco Bell Stop to Ride

Taco Mode is an in-app option for Lyft passengers, providing them with Taco Bell swag, custom in-car menu, a tricked-out taco-themed car, and a free Doritos Locos Taco.

by Staff
July 26, 2017
Lyft Users Can Now Add Taco Bell Stop to Ride

Photo courtesy of Taco Bell Corp.

2 min to read


Photo courtesy of Taco Bell Corp.

Partnering with Lyft, Taco Bell fans can officially add a Taco Bell stop to their Lyft ride.

Taco Mode is an in-app option for Lyft passengers, providing them the ultimate Taco Bell experience including swag, custom in-car menu, a tricked-out taco-themed car, and a free Doritos Locos Taco when you "ride-thru" Taco Bell on the way to their next destination.

Ad Loading...

"We realized that for every person who has asked their Lyft driver to make a pit-stop at Taco Bell — and we've seen many — there are likely those who weren't sure if this were possible,” said Marisa Thalberg, chief marketing officer, Taco Bell Corp. “With the advent of this fantastic partnership with Lyft, we will erase any lingering uncertainty and celebrate the ability to 'ride-thru' in Taco Mode."

The Taco Mode test will begin in Orange County from July 27 – 29 and August 3 – 5, 2017. Passengers who order a Lyft between 9 p.m. and 2 a.m. PST in the designated area will have the ability to choose Taco Mode in their Lyft mode options. Taco Bell and Lyft plan to expand Taco Mode into additional markets by the end of the year, with an expected nationwide rollout in 2018.

"We enjoy bringing new experiences to life for our passengers, and Taco Mode allows them to extend the night in a way that hasn't been done before," said Melissa Waters, Lyft's head of marketing. "We're combining two of our passengers' favorite activities — a night out with friends and enjoying Taco Bell — which means there is even more of the night to love."


More Rental Operations

Photos of CEOs Colm Brady and Francois Kruger on a blue background and above a headline.
Telematicsby News/Media ReleaseMay 22, 2026

RentalMatics, GeoInt Partner On Rental Car Speed Tracking Tech

Rental operators can now detect and act on speeding while vehicles are still on rent, thereby reducing fines, admin workload, vehicle wear, and safety risks.

Read More →
NextPass 407 ETR

NextPass Expands Toll Payment Service to Highway In Toronto

Fleets and consumer can use a transponder-less option when traveling between Canada and the U.S.

Read More →
A black Jeep is displayed at the Zubie-Bosch-TSD exhibit during the International Car Rental Show.

Zubie, PurCo Integrate Rental Damage Detection With Telematics

The combination brings actionable vehicle insights into PurCo’s PurInspect platform, improving damage detection and operational efficiency for rental fleets.

Read More →
Ad Loading...
50 states map showing LOR rates for each state with different shades of light to dark green

U.S. Length Of Rental (LOR) Declines Slightly in Q1 2026

LOR related to insurance claims overall continues to trend downward, but ongoing market and economic conditions could affect future results while the industry deals with staffing and productivity challenges.

Read More →
Illustration of a driverless futuristic front seat/dashboard view of other cars on a freeway with city skyline on horizon.

Hertz, Uber Deepen Roles In Self-Driving And Driver-Led Fleet Services

The business arrangement connects demand with scalable fleet management services and supports a range of mobility uses.

Read More →
A tech collage of electronic devices against a computer chip blueprint map.
Rental OperationsMay 1, 2026

Why Car Rental Can No Longer Run On Workarounds

The shift from branch-based software to connected operations is turning rental technology into strategic infrastructure.

Read More →
Ad Loading...
A tech collage of electronic devices against a computer chip blueprint map.
Rental OperationsMay 1, 2026

Why Car Rental Can No Longer Run On Workarounds

The shift from branch-based software to connected operations is turning rental technology into strategic infrastructure.

Read More →
A black Audi SUV superimposed on a historic scene from downtown Tashkent, Uzbekistan.

Carwiz Sets Up Rental Operations In Central Asia

The global franchise operation reaches a first in its rental fleet portfolio with new service in Uzbekistan.

Read More →
A raging brushfire in the countryside.
Rental Operationsby Martin RomjueApril 30, 2026

Where Rental Fleets Must Adjust To Shifting Catastrophe Risks

West Coast disasters pose unique challenges and liabilities for rental fleet operators, who are advised to take steps tailored to their specific situations.

Read More →
Ad Loading...
ARN Industry Newsmakers thumbnail page with ARN and ICRS logos and shots of Nick DiPrima and Martin Romjue
Rental Operationsby Martin RomjueApril 27, 2026

Using AI To Find Rental Car Damage

Angry car renters are storming social media, the mainstream media, and online ratings platforms to complain about charges they claim are either unfounded or excessive.

Read More →
Ad Loading...