Auto Rental News
MenuMENU
SearchSEARCH

Mercedes-Benz, FCA Set Three Tiers for Subscription Services

Mercedes-Benz has provided pricing for its three-tier subscription service, while Fiat Chrysler Automobiles will offer Jeep Wave that will also allow drivers to use a vehicle for a monthly fee across three levels similar to a short-term rental.

June 6, 2018
Mercedes-Benz, FCA Set Three Tiers for Subscription Services

Mercedes-Benz will offer three tiers in its subscription service, but hasn't announced which vehicles would fall into the tiers.

Photo courtesy of Mercedes-Benz USA.

2 min to read


Mercedes-Benz has provided pricing for its three-tier subscription service, while Fiat Chrysler Automobiles will offer Jeep Wave that will also allow drivers to use a vehicle for a monthly fee across three levels similar to a short-term rental.

Mercedes-Benz will begin testing its Mercedes-Benz Collection service in Philadelphia and Nashville, Tenn. as a collaboration between the company, Mercedes-Benz Financial Services USA, and dealers.

Ad Loading...

Three tiers will include Signature, Reserve, and Premier that will be offered for between $1,095 and $2,995 per month depending on the city and level. Subscribers pay a one-time activation fee of $495. Each tier includes all body styles and an AMG option.

The fee also includes insurance, around-the-clock roadside assistance, and vehicle maintenance. Users will set up and use the service via their smartphone app, and a concierge service will deliver the vehicle washed with a full tank of gas and take away the previous vehicles.

Jeep's program will offer vehicles in Good, Better, and Best tiers, including different choices for insurance coverage and concierge services. Jeep hasn't released details about the cost or vehicles included, reports Consumer Reports.

It's unclear who would finance the FCA program, calculate risk, and determine residual values, because FCA is negotiating with Santander Consumer USA to possible purchase Chrysler Capital or set up its own captive finance company, reports Auto Finance News.

Fleet vehicles would not likely be included in either program.


Related: Can Fleets Subscribe to a Vehicle?

Originally posted on Automotive Fleet

More Rental Operations

green and blue bar graphs compare fleet sales June 2025 versus June 2026
Fleet Acquisitionby Martin RomjueJuly 8, 2026

Rental Car Fleet Sales Show Mid-Year Strength

June gains ensured rental fleets closed out the first half of 2026 in positive territory.

Read More →
Close up of a row of white CUVs in the Surprice Mobility fleet at the Milan airport.

Surprice Mobility Opens Corporate Rental Station at Milan Malpensa Airport

The Milan opening is part of Surprice Mobility's broader strategy to expand its corporate operations while increasing the use of technology across its network.

Read More →
Julian Gritsch with an MBA class in a classroom.

Brazilian Executive MBA Targets Growing Domestic Rental Car Industry

Rental car companies face a unique combination of challenges that are rarely addressed in traditional programs.

Read More →
Ad Loading...
Green Motion team with banner bearing Japanese flag.

Green Motion Expands Into Japan With Master Franchise Agreement

Japan's tourism industry, business travel market, and demand for vehicle rental services are reasons the country represents an important market for the company.

Read More →
ACRA Chairman Sharky Laguana on stage at the ICRS event in Grapevine, Texas.
Legal & Legislativeby Martin RomjueJune 24, 2026

ACRA Carrying Fuller Industry Load As AI and EVs Lurk In Future

The leading car rental professional business group details an active legislative, regulatory, and macro-trends agenda affecting car rental operators.

Read More →
Light blue horizontal bar graphs on a chart showing World Cup-related rental car booking trends.
Rental OperationsJune 23, 2026

World Cup Travel Data Shows Longer Car Rentals and More One-Ways

A recent analysis of FIFA bookings found varied demand patterns that influenced rental car pricing.

Read More →
Ad Loading...
Side view of ICRS speaker Sanchit Garg at podium in front of a floor lit red curtain
Rental Operationsby Martin RomjueJune 22, 2026

A Leveling Force: AI Morphs Into A Rental Car Profit-Seeker

Revenue managers can’t match the emerging AI tools gobbling lots of data that could counter the competitive race to the rate bottom.

Read More →
Photos of Martin Romjue and Denis Gjoni on opposite sides of large headline for the video.
Rental Operationsby Martin RomjueJune 17, 2026

Stop Losing Money On Rental Tolls

Regardless of your rental fleet size and structure, fleet managers, executives, and owners can gain valuable insights into an often-overlooked area of fleet operations.

Read More →
Richard Lowden gesturing on stage in front of a red curtain at the Gaylord Texan Resort near Dallas.
Rental Operationsby Martin RomjueJune 12, 2026

Rethink The Future To Avert A Race To The Bottom

Rental car operators heard a sobering industry message and a stern challenge at the close of the International Car Rental Show.

Read More →
Ad Loading...
John Possumato holding microphone while asking a question during a live conference session at the ICRS Show.

DriveItAway, Free2move Plan Shared Fleet Program for Independent Rental Fleet Operators

Vehicles would be placed with participating rental operations to support car renter demand and provide additional fleet capacity.

Read More →
Ad Loading...