To celebrate the one-year anniversary of Mercedes-Benz Collection, the automaker’s luxury vehicle subscription service, Mercedes-Benz is expanding its pilot program to Atlanta, Mercedes-Benz USA's headquarters.

Based on subscriber preferences, Mercedes-Benz Collection is also expanding its Nashville offering to include the Premier tier. Mercedes-Benz Collection allows subscribers to switch between different types of vehicles depending on their needs or lifestyle.

With over 50 model variants in the program, the concierge-driven service offers the broadest selection of any vehicle subscription service in the luxury market for drivers who prefer variety, flexibility, and convenience. In the weeks ahead, Atlanta will also test a new subscription tier, which will consist exclusively of the company’s high-performance AMG models.

A collaboration between MBUSA, Mercedes-Benz Financial Services USA LLC and Mercedes-Benz dealers, Mercedes-Benz Collection launched in June 2018 as a pilot in two markets: Nashville and Philadelphia. Based on a recent agreement between Clutch Technologies and Mercedes-Benz, the Atlanta expansion will involve offering Clutch Georgia members the opportunity to transition to a Mercedes-Benz Collection subscription.

Mercedes-Benz Collection will continue to be powered by the subscription platform from Clutch Technologies.  

There are three tiers currently in the program — Signature, Reserve, and Premier — with prices ranging from $1,095 to $2,995 per month (depending on city and level). Subscribers pay a one-time activation fee of $495 and may then choose from a broad array of Mercedes-Benz vehicle styles offered in that subscription tier, including Mercedes-Benz SUVs, sedans, coupes, cabriolets, roadsters, and wagon models.

Each tier also allows access to the company’s popular high-performance Mercedes-AMG models. The monthly subscription fee for the tier also includes insurance, 24/7 roadside assistance, vehicle maintenance, and no mileage limitations.

The Mercedes-Benz Collection works through a combination of the Mercedes-Benz Collection app and a local concierge. Once subscribed, customers initiate vehicle exchanges, concierge communication, and other actions via the app. Concierge staff then ensure the delivery is consistent with the details and preferences in the customer’s profile.