Mobility Shift Will Come with Mass Autonomous Vehicle Adoption
Mass adoption of autonomous vehicles should begin ramping up in 2023 and will ultimately drive a shift in vehicle ownership from consumers to larger mobility service providers with large fleets of battery-electric, autonomous vehicles, according to a new study from Cox Automotive.

Cox Automotive sees mobility services reaching an inflection point in 2023.
Chart courtesy of Cox Automotive.
Mass adoption of autonomous vehicles should begin ramping up in 2023 and will ultimately drive a shift in vehicle ownership from consumers to larger mobility service providers with large fleets of battery-electric, autonomous vehicles, according to a new study from Cox Automotive.
This shift is expected to eventually lead to a 40% decline in consumer vehicle sales, as mobility models gain larger adoption for carsharing, ride-hailing, subscription services, and other services that gradually supplant consumers as the primary owners of vehicles by 2034.
The findings come as part of the 2018 Cox Automotive Evolution of Mobility study, which the company released on Aug. 16.
The study's findings about future trends somewhat bely current consumer attitudes about autonomous vehicles. While those who participated expressed increasing awareness of autonomy, they also expressed greater worries about their safety since the last Cox survey in 2016. The study attributed the safety worries to awareness of several high-profile accidents involving autonomous vehicles operated by Uber and Waymo. Respondents were 19% more aware of fully autonomous vehicles with or without a human operator since 2016.
Only 16% of respondents said they would feel comfortable riding in a fully autonomous vehicle without the option of being able to take control. Respondents also increasingly believe roadways wouldn't be safer with autonomous vehicles — 18% fewer said roadways would be safer if vehicles were fully autonomous.
Nearly half of respondents (a 19% increase) said they would never buy a fully autonomous vehicle, an opinion that skews older. While 71% of baby boomers said they wouldn't buy one, 56% of Gen X, 39% of millennials, and 48% of Gen Z said they wouldn't buy one. Urban dwellers are more open to autonomy than suburbanites or rural residents.
However, respondents also expressed interest in semi-autonomous features for their next vehicle purchase. They singled out collision warning and avoidance, adaptive headlights, lane keeping assist, and adaptive cruise control as the most popular driver-assisting features. Most respondents listed the features as "nice to have" rather than "must have."
Originally posted on Automotive Fleet
More Rental Operations

Palm Beach Airport Code Change Creates Car Rental Distribution Gap
A test of rental searches under the old PBI and new DJT airport codes returned largely different sets of brands and vehicles, highlighting a potential distribution problem for rental operators.
Read More →
U-Save Continues Dominican Republic Expansion with Launch in Punta Cana
The new franchise location builds on U-Save’s existing Santo Domingo operation and will begin taking reservations for October 2026.
Read More →
When AI Books the Rental Car, Who Controls the Sale?
As AI moves from comparing rental rates to completing transactions, operators need to understand how travelers find, interpret, rank, and ultimately see their offers. (Part 2 of 2.)
Read More →
European Booked Car Rental Rates Fell 5%, Results Varied by Country
Ireland, Cyprus, and the United Kingdom saw steep declines, while booked rates rose in Poland and Hungary.
Read More →Is It Time to Rethink Rental Categories?
As traditional economy and compact cars disappear from the market, longtime rental operator Mike DeLorenzo asks whether the industry’s familiar vehicle categories still make sense — and what operators need to rethink along with them.
Read More →
Who Owns the Rate? AI Is Creating a New Distribution Problem for Car Rental
Generative Engine Optimization asks whether AI can find a rental company, but operators also need to know whether the agent inspected enough of the market, compared equivalent offers, and presented a rate the traveler can actually book. (Part 1 of 2)
Read More →
U.S. Business Travel Car Rental Rates Forecast to Rise Up to 2%
Improved fleet supply should limit pricing gains in 2026-27, while insurance, repair costs, and softer residual values continue to pressure rental operations, according to Amex GBT.
Read More →
Sixt Revenue Tops $2.4 Billion in First Half of 2026
Sixt’s first-half revenue surpassed $2.4 billion for the first time as demand outpaced fleet growth, lifting utilization and earnings despite weaker consumer sentiment in North America.
Read More →
In Memoriam: Bobby Klyce, Avis Licensee Legend
The longtime Birmingham Avis operator and 2018 Auto Rental News Impact Award recipient was remembered as an advocate for independent licensees and the broader car rental industry.
Read More →How to Build Custom Fleet Tools With AI and Vibe Coding [Webinar]
A new Automotive Fleet webinar explores how fleet managers are using AI and vibe coding to automate routine work and create simple operational tools without traditional programming skills.
Read More →
