Moneymaxim Acquires UK Car Rental Websites
Moneymaximiser Limited, the operator of the U.K. car rental insurance comparison site moneymaxim.co.uk, has acquired CarhireX group’s car rental websites.
Moneymaximiser Limited, the operator of the U.K. car rental insurance comparison site moneymaxim.co.uk, has acquired CarhireX group’s car rental websites.
CarhireX runs several car rental websites, which are primarily designed to focus on specific geographic locations or vehicle types.
"We have seen steady growth in users of our core businesses looking for a better deal when it comes to car hire and have been looking for ways to improve our visibility to potential car renters,” said Mark Bower, managing director of Moneymaximiser. “Buying the more than 25 websites currently within the CarhireX.com portfolio will allow us to take a significant step down that route, bringing us established traffic and allowing us to identify car hirers looking for specific locations or car types.”
Moneymaxim offers users the opportunity to compare both car rental prices and car rental insurance prices in one search, says the company.
"This is the beginning of a new era for CarHireX Group,” said Stuart Lewis-Smith, founder of the CarHireX Group. “The plans Moneymaxim has to transform the car rental price comparison market are exciting, and I am glad that this acquisition will help them achieve those goals."
More Rental Operations
Palm Beach Airport Code Change Creates Car Rental Distribution Gap
A test of rental searches under the old PBI and new DJT airport codes returned largely different sets of brands and vehicles, highlighting a potential distribution problem for rental operators.
Read More →
U-Save Continues Dominican Republic Expansion with Launch in Punta Cana
The new franchise location builds on U-Save’s existing Santo Domingo operation and will begin taking reservations for October 2026.
Read More →
When AI Books the Rental Car, Who Controls the Sale?
As AI moves from comparing rental rates to completing transactions, operators need to understand how travelers find, interpret, rank, and ultimately see their offers. (Part 2 of 2.)
Read More →
European Booked Car Rental Rates Fell 5%, Results Varied by Country
Ireland, Cyprus, and the United Kingdom saw steep declines, while booked rates rose in Poland and Hungary.
Read More →
Is It Time to Rethink Rental Categories?
As traditional economy and compact cars disappear from the market, longtime rental operator Mike DeLorenzo asks whether the industry’s familiar vehicle categories still make sense — and what operators need to rethink along with them.
Read More →
Who Owns the Rate? AI Is Creating a New Distribution Problem for Car Rental
Generative Engine Optimization asks whether AI can find a rental company, but operators also need to know whether the agent inspected enough of the market, compared equivalent offers, and presented a rate the traveler can actually book. (Part 1 of 2)
Read More →
U.S. Business Travel Car Rental Rates Forecast to Rise Up to 2%
Improved fleet supply should limit pricing gains in 2026-27, while insurance, repair costs, and softer residual values continue to pressure rental operations, according to Amex GBT.
Read More →
Sixt Revenue Tops $2.4 Billion in First Half of 2026
Sixt’s first-half revenue surpassed $2.4 billion for the first time as demand outpaced fleet growth, lifting utilization and earnings despite weaker consumer sentiment in North America.
Read More →
In Memoriam: Bobby Klyce, Avis Licensee Legend
The longtime Birmingham Avis operator and 2018 Auto Rental News Impact Award recipient was remembered as an advocate for independent licensees and the broader car rental industry.
Read More →
How to Build Custom Fleet Tools With AI and Vibe Coding [Webinar]
A new Automotive Fleet webinar explores how fleet managers are using AI and vibe coding to automate routine work and create simple operational tools without traditional programming skills.
Read More →