Moneymaximiser Limited, the operator of the U.K. car rental insurance comparison site moneymaxim.co.uk, has acquired CarhireX group’s car rental websites.

CarhireX runs several car rental websites, which are primarily designed to focus on specific geographic locations or vehicle types.

"We have seen steady growth in users of our core businesses looking for a better deal when it comes to car hire and have been looking for ways to improve our visibility to potential car renters,” said Mark Bower, managing director of Moneymaximiser. “Buying the more than 25 websites currently within the CarhireX.com portfolio will allow us to take a significant step down that route, bringing us established traffic and allowing us to identify car hirers looking for specific locations or car types.”

Moneymaxim offers users the opportunity to compare both car rental prices and car rental insurance prices in one search, says the company.

"This is the beginning of a new era for CarHireX Group,” said Stuart Lewis-Smith, founder of the CarHireX Group. “The plans Moneymaxim has to transform the car rental price comparison market are exciting, and I am glad that this acquisition will help them achieve those goals."